The second element of your launch should be using your social channels and the audience you’ve built up there. Having an existing audience makes gaining initial momentum during a launch much easier.
On social media you should run a campaign over the week or two before launch. Here is a prompt to construct your basic campaign:
Act as a social media marketing expert.
Draft me a series of posts to launch a new product.
The product's name is [name] and it is: [description]
The product contains [components]
It aims to solve these problems: [problem areas]
Create the following social media posts for me
- poll post that primes audience to think about problem areas whilst not mentioning product
- working on something big post
- problem area post and hint at solution coming post
- first announcement post, more details later
- finally ready post, stay tuned for launch tomorrow
- launch post, details of product
- problem area -> benefit 1 post
- problem area -> benefit 2 post
- problem area -> benefit 3 post
- I'm blown away at response post
- have you got your copy, FOMO post
- thank you to community for support in launch post
Make each post under 280 characters. Do not use hashtags. Do not use emojis.
I go ahead and fill in the product name, description, problem areas from previous Sections.
ChatGPT now gives me a whole launch sequence for social media. I’ve crafted these as short TX messages - you can go longer if using LinkedIn or another platform but I’d recommend short and punchy.
Supplement these posts with your own - perhaps screenshots of the product, personal posts about why this is important to you and early review screenshots.
Use your imagination to flesh out the skeleton posts that ChatGPT has given you.