The description is the most important part of our Gumtree product. It’s our main area for getting across what the product is and why people should buy it.

Here is an example page. You’ll see that the description (bottom left, going down the page) takes up a large prominent part of the page:

This is where we add our copy to make the sale.

To do so upload your product file as a PDF, .doc or .txt into GPT-4’s code Advanced Data Analysis tool. Or if it’s short enough copy/paste the product text into the free version of Chat GPT.

Then use this prompt to extract and draft a description:

Act as an expert copywriter. 

Analyse the text of this product and write a description for a product sales page. 

Provide a content overview, detailed structure of the content, benefits, features and a call to action.
Do not use these headings - instead write sales copy alternatives for each section. 

Mix short sentences and bullet points. Emphasise readability.

Prompt Output

Use the product description as a jumping off point. Rewrite as needed as always.

Also make sure to take advantage of Gumroad’s formatting tool to make headers stand out more as the formatting from ChatGPT has been stripped away.