Our product is now ready to be launched.

However, what about the tiers inside the product?

We’ve currently set the product up as only the lowest tier.

Remember that the idea here is to test reaction to the basic product and if it is selling well with customers we go ahead and develop the rest of the tiers.

This is to save us from too much upfront work with an uncertain reward.

We’re ready to go with just this lowest tier product - we can launch. We’ve got everything we need already.

Alternatively, we can add the other tiers and make them unavailable for now.

To do this navigate back to the Product tab and scroll down to find Versions.

Add versions for each of your tiers. Use your tier names for each new version. For the description in each add the additional items they’ll receive. And finally add the additional cost of the tier compared to the base price.

For instance if the base price of tier 1 is $29 and tier 2 is $79 then set the additional amount to $50.

Here’s the important part - set the quantity to 0.

This will make it so the details of the higher tiers are visible but no-one can purchase them. This builds FOMO - why can’t I get the best version?

To make this even more valuable scroll up to Product Info > Summary and add a line like “Premium version waitlist is now open. Email xxx@company.com to be notified when the doors open”. We can use this to start gauging interest.