In this Section we’re going to market and launch our product.

Making your first sale is a big deal in any online business.

In this Section we’ll look at a number of strategies for launching.

First up is a nice easy win.

Gumroad has its own marketplace where people can find and buy your products.

Here’s a breakdown of one of my recent products:

Most traffic (230 views, 76 sales, 33% conversion) comes from Twitter/X which is not too surprising.

Further down "Recommended by Gumroad” is from Gumroad Discover.

That’s the second highest traffic channel with 177 views and 109 sales. Note also the high conversion at 61.6%.

Whilst Discover shouldn’t be your primary channel it’s definitely worth setting up for free traffic and sales.

Doing so is nice and simple.

In your product listing go to Share:

From here you can set the category and tags.

To get good categories and tags go to https://discover.gumroad.com/

For categories just browse using the top and side menu until you find a category that has similar products to yours. They should be similar topics, length and price if possible.

Once you’ve found your category check the top of the page. There will be a list of popular tags like this:

Go ahead and grab these tags.

If you can’t find your category try using search instead. Put in keywords connected to your product and see what comes up. Then locate what categories they are in.

Also in search check the left sidebar for tags:

Once you’ve set the category and tags your product will be visible on Discover. That’s step one.

But we also want to increase its visibility.

We do this by basically making Gumroad our affiliate - ie. we pay Gumroad a percentage of the product price in return for them featuring it!

Scroll down on the Share page and toggle the Boost button.

Notice you can also set the percentage you are willing to give Gumroad. This is up to you - the higher the fee the more they will boost.

So if have a $129 product and set fee at 100% Gumroad will take $129 in full. That incentivises them to push the product hard. They’ll make it visible and secure sales for you.

Early on I recommend going hard on the fee - I’ll often set it at 100% just to make sales and start to generate reviews. You will make no cash from this of course so it needs to be considered a marketing expense.

Set the boost as high as you can to suit your business goals. You can also reduce it later after you get rolling.