What we just generated is a comprehensive list of ways to solve our customers’ problems.

However we don’t need them all to start.

In fact it would be madness to build them all.

Instead we’re going to start with i) text based products and ii) shorter, easier to create products.

Text based are the fastest to generate, especially because we are using ChatGPT. This allows us to deploy more products, faster.

Why is this important? It means that we get more “at bats”.

If we spend months preparing one product full of videos and graphics and it flops it’s extremely demotivating.

Instead we want to release lots of smaller products and see what catches our audience’s attention.

Once we have a hit in the written format we can go on to create graphical, audio and video version of the same basic product. I’ll talk about this more in the Module on scaling.

Right now we want to stick to text.

What we’ll do is create product stacks that will guide our future product development.

Let’s use the prompt and then I’ll explain more in the output section:

Act as an expert marketer.

Convert these products into 3 tiers - good, better, best.

The first tier must be small, text-based, easy to produce and low cost. 

Each tier has the products of the previous tier. 

Give each tier a name and description of why it's an upgrade on the previous. Give each indicative prices.

Prompt Output

ChatGPT will take the components from the last step and form up packages for us. We’re using the good, better, best framework here.

This allows us to structure our offer so that there’s always a higher level for people who want more help.

Importantly though all these components are solving the same problems - it’s not just a random assortment of items.

Also note that the first tier is actually quite small - this is purposeful. We want to create this tier first and see if it resonates.

If so we build the other, more in-depth, tiers.

If not we try another idea.

This allows us to rapidly test the market with different ideas until we get a hit.

What a great start. We’ve condensed the product ideation and planning phase into just a couple of prompts. We’re keeping it fast and lean for now.

It’s vitally important that you start with actual problems from actual customers.

Don’t just run the prompts using problems you think they have. It’s an easy trap to fall into but it will undermine this whole process.

Next up we’re getting into creation.