In the last Section we ended up with a list of different digital products that we can stack together into tiered packages.
In this Section we’ll get into the actual production of the digital products.
We’ll be using ChatGPT for structuring our work but I still recommend using your human knowledge, skills and writing ability to make something unique and valuable to our customers.
Remember this is tier 1 - the lowest cost, lowest sales friction products. We want these products to shine so that customers will want more! So make sure to use your human ingenuity to make this first product as good as possible.
First we’re going to use ChatGPT to flesh out the products in tier 1.
Here’s a quick reminder of what our example tier 1 looks like:
This particular digital product has 3 components - an eBook and two templates.
Obviously your components will be different depending on your inputs in the prior Part. And of course feel free to edit and adjust what you get from ChatGPT - it works for you, not the other way around.
We are going to focus on one component (the eBook) in one tier (tier 1) in this Part. But the steps we walk through now will be relevant to all the different components, across all tiers.
If you have a specific component and you’re not sure how to build it out then drop a comment here or in the course chat for assistance.
Here’s a prompt to begin:
Act as an expert in the [topic] niche.
Create a [component type] structure for a product called [name of component] that is about [description].
The target audience has these problems that you should focus on solving: [problem areas]
The output should be short and digestible in one sitting and packed with actionable value for the reader.
Provide the outline along with descriptions of each element.
Draw the inputs from step 3 of Section 1 of this Module.
For instance I’m using:
ChatGPT now structures the whole short eBook for me. Pretty great!
Notice I specified that the product should be digestible in one sitting - this ensures that whatever the prompt produces it’ll be short and concise.
We do not want our first product to be a 300 page eBook. Why? No-one will actually read it! Make it a short consumable guide instead.
Instead we want to keep earlier components short, easier to consume and value heavy. Make sure that whatever you have just generated fits this description. If in doubt ask here.