Lesson 86 of 123
M4 - Deploying your Offer

Pulling it together

3 min read
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You can package up your products in a number of ways - putting them on a membership site, making them into PDFs, epub, .doc files etc.

There’s a huge potential range of options. What I’ll be showing you is the way I personally do it and also what I think is the simplest and easiest method.

I say this as someone who has deployed full eCommerce solutions for my own companies and for clients - doing so would be overkill. We need something fast and lightweight.

Once you are making sales you can look at other sales methods. Right now keep it simple and maintain momentum.

We’re going to build our products in Notion and publish using Gumroad.

Gumroad was mentioned in the Tribe section when talking about how to get Audience members into the newsletter. However, I’ll cover it again here as it was part of a more advanced (and paid) tactic.

For now let’s get started with Notion.

Here is an example of what a Notion product will look like:

If you are happy with the look and feel of Notion then here’s how to get stated.

First up go and get a Notion account. It’s free. You can register here: https://www.notion.so/signup

Notion is available in your browser, on your phone or via a downloadable app on your computer. I use all three.

For this task I recommend the downloadable desktop app as the best place to work.

Once you have an account and the app go ahead and create a new Page either by clicking the + in the sidebar or typing cmd/ctrl + N.

The interface itself is very similar to Word or any other word processor.

Give the document a name (your product name) and start to copy paste all the text over from ChatGPT.

You’ll notice ChatGPT’s formatting isn’t great - you’ll need to adjust the headings yourself.

Do so by clicking on the dots next to any element (header, text etc.) and selecting Turn Into.

Turn Into allows you to change any element in Notion into something else - text, a header, bullet point or even another page (creating a new page and adding a link).

Just work through and rewrite and reformat all your text to your liking.

Feel free to add screenshots and graphics if relevant. Canva is always your friend for creating graphics.

Once you are happy with the product you can publish. This is where Notion is very handy - we can publish directly to the web without having to have a website.

Click Share, tab to Publish and then click Publish to Web:

This will publish to the internet and make it publicly available to anyone who has the link. They do not need to have a Notion account to access your document.

You can also adjust the privacy settings:

These are my settings for most products.

You might want to turn off “allow duplicate as template” to stop people making local copies too. That’s up to you. If it’s a calculator, spreadsheet or similar tool where the user needs to enter information then make sure to allow them to make duplicates.

You now have a sharable version of your product. Nice and simple, no website required.

In the next Section I’ll show you how to sell this Notion document using Gumroad.