This method is releasing more products.

The process here is simple.

Just go back to Module 4 and repeat the process.

Simple but not easy! It still takes work.

The good news is that this process gets easier and easier each time you did it. First time is always the hardest.

You’ll also have some additional benefits:

• You have reviews of your first product. Leverage these in your product description in a “what people said about my other products” section.

• We have customers who purchased already. These people will be likely to purchase your second product if it’s the same niche and not too much of an overlap with the first. Set up a Gumroad post to announce the new product to make sure all existing customers know.

The goal here is basically to continue to launch products until you find one that hits.

What’s a hit?

How many sales this is depends on your niche - some niches are just higher volume than others. So I can’t give you a number like 10, 100 or 1000 sales here.

Instead it’s when people start to share your product link around themselves and sales begin to snowball. It’s when it doesn’t feel like you are bleeding and sweating for every last sale. People are raving about it. You know that you’ve created something valuable for the audience.

Once we have a first product that really clicks we can double down and focus on depth by fleshing out the tiers of that successful product.

We should not stop with horizontal scaling though - continue to release new tier 1 products on a sustainable schedule to keep bringing in new customers and maintain momentum.