Next up is sponsorship.
This is when a company pays you to feature their product or service.
It could be a link at the top of your newsletter, a small classified advert, a featured piece in the newsletter or even a whole issue takeover.
There are lots of creative ways to do sponsorships but always make sure that it is a positive experience for your readers too!
Generally you’ll need a few thousand subscribers before sponsorship makes sense. I’ve seen newsletters do it with 2000 subscribers in certain niches but generally you’d want to be at 5,000 or ideally 10,000 before it becomes worthwhile for a company to sponsor you.
Act as a sponsorship broker
I publish a newsletter about [topic]
Provide me with a list of companies that might be interested in sponsoring my newsletter.
The companies must match the size of new newsletter. For example a small company will be interested in sponsoring my newsletter when small but a large company will not. I wish to get larger and larger companies as sponsors as I grow.
Provide 5 suggestions for each stage of growth:
1000-5000 subscribers (very small)
5000-10000 subscribers (small)
10000-50000 subscribers (medium)
500000-100000 subscribers (large)
100000+ subscribers (very large)
Provide specific company names
Return everything in tabular format
Using [topic] = vegan fitness
Use this a starting list to start reaching out to potential sponsors. At this point it’s basically cold outreach via email and LinkedIn until you get some interest.
If you drop your newsletter niche and size here in comments I can also provide further recommendations.