First let’s look at ways to scale and monetise X.
By now you’ve been building an Audience on X for some time.
We’ve used it to grow our newsletter and also to launch our first digital product.
All the while you’ve been posting more content, engaging and growing.
This growth itself can be monetised so that X can directly bring in cash.
I’ll walk through a number on “on-platform” alternatives as well as “off-platform” potentials.
The first and arguably most direct way to monetise an audience on X is to set up a premium subscription.
You can set a price, starting at $1, that your followers pay you monthly in order to get exclusive access and content. You get 97% of the subscription revenue directly - X’s cut is very small.
In exchange your premium followers get a special area where you can deliver different and supplementary content.
The key here is working out what to provide and how to make it valuable enough for people to want to pay to support you.
Let’s use a prompt to begin the process of deciding what to put in our Subscription area.
As in the last Part load a CSV of your X activity into the Advanced Data Analysis tool in GPT-4 and use this prompt:
Act as a Twitter expert and carry out these steps.
Analyze the CSV file: Load and understand the structure of the new data.
Popular Content Analysis: Identify the most popular content excluding mentions of other accounts.
Plan for Members-Only Content: Suggest a plan to place the most valuable content in a paid, members-only section.
Suggestions for Additional Content: Based on the data, propose new content ideas for the members-only section.
This gives us lots of ideas to start with.
For example in my data it’s the personal posts about what I’m doing on a daily basis, how I’m building my businesses and what I’m learning that seem to do the best.
Therefore using the Subscription as a “Behind the Scenes” look into my life and work makes a lot of sense.
Additionally, talk about my eBooks does well - based on this I could make the eBooks all free for subscribed members.
Additionally this prompt gives you further ideas about what you could do beyond the current content.
Use all of the suggestions ChatGPT comes up with to craft a unique and interesting subscription offer based on what already works.
To actually set up Subscriptions head to Monetisation in the main X menu then Subscriptions. You’ll need to add some basic information and then wait for the request to be reviewed.
Fair warning here - the review process takes a long time. I’d recommend applying for Subscriptions ASAP even if you haven’t finalised your plans for a premium tier. By the time you application is processed (weeks or even months) you’ll have a better idea. Don’t wait.