Revenue Share gives a portion of the revenue generated from advertising with the original creator.

Let’s say I have a post gets 300 comments. Within those comments X will show advertising. Anyone in my comments section will see the adverts. X gets paid every time someone sees and/or clicks on that advert.

Because the advert is showed in my comment section X now shares a % of the advertising revenue with me.

To be eligible you need to be a fair sized account - this is not open to small accounts. As of the time of writing the minimum limit is 5M organic impressions on your cumulative posts within the last 3 months.

This will change - be sure to check the actual X guidelines. We’ll update here and in the community as a whole

If you go into Monetisation in X you’ll see Ads Revenue Sharing and whether you are eligible or not. The most up to date requirements will be there.

How to reach the minimum requirements? Grow your account. We’ve already covered how to do this - don’t do anything differently! Do what works for you, consistently.

Some people will try “engagement farming” - basically aiming to get engagement at any cost, regardless of the quality and whether or not they themselves are putting anything of value into the world.

This works - they will hit the requirements and generate cash simply by spamming memes and motivation quotes. But it’s not a business - it’s a short term ploy only.

Consider Ad Revenue Share an additional bonus rather than your end goal. Focus instead on building a quality account and many more monetisation routes will be open to you - routes that will pay far more in the long run that Ad Revenue Share.