Next up let’s look at monetising the newsletter.

We built a newsletter in Module 3 to act as our Tribe mechanism.

However, done right, newsletters themselves can be a powerful revenue driver.

he newsletter itself can also generate income via sponsorships, advertising, paid placements, premium subscriptions and more.

The newsletter can itself be part of the Offer, not just for Tribe reasons.

This is a secondary, but extremely powerful reason for choosing to create a newsletter.

Some successful examples of newsletters run as businesses include Morning Brew, a daily business newsletter that provides concise and engaging summaries of the latest news and trends in the business world. Morning Brew sold for $75m.

Another example is Milk Road, a newsletter that focuses on web3 and crypto and was sold for 8 figures just 10 months after starting.

Both of these newsletters have managed to attract a large and dedicated subscriber base by consistently delivering high-quality content that meets the needs and interests of their target audience.

They have gained significant popularity in recent years due to their ability to deliver personalized and relevant information directly to subscribers' inboxes.

This is a huge deal for advertisers recently because Meta/Google advertising rates are increasing whilst tracking of results (because of privacy laws and things like the iOS 14 update) is becoming harder and harder.

Entering the newsletter business as a writer is exciting right now because it offers significant financial opportunities.

Newsletters can generate income through various channels such as paid subs, sponsorship, affiliate marketing, and advertising.

One newer revenue source recommending other newsletters. You know that the people reading your newsletter like newsletters. And you know what subjects you like. So by simply recommending other newsletters you can make ~$1-2/referred subscriber. Pretty cool!

Let’s look at how to directly monetise your newsletter.