There are two basic scaling effects in Network.

There’s horizontal scaling and vertical scaling.

Horizontal scaling is selling the same things but to a wider audience.

Adding in LinkedIn as a traffic source would be a great example of horizontal scaling here.

Vertical scaling is selling more things to the same audience.

Adding a service offer on top of our digital products is an example of vertical scaling.

When we scale both vertically (more products, services, higher revenue per customer) and horizontally (more customers) we can really get a multiplier effect and see explosive revenue growth.

Here are some more horizontal scaling ideas:

1. Getting traffic from new social media platforms - LinkedIn, TikTok etc.

2. Growing your email list and newsletter subscribers

3. Adding advertising channels

4. Expanding into new geographical markets

5. Translating content into new languages

6. Getting publicity and coverage in industry publications

7. Partnering with influencers, affiliates and ambassadors

8. Optimizing SEO and content for new keywords and searches for Google traffic

Here are some vertical scaling ideas:

1. Adding new product tiers or packages (e.g. basic, pro, premium)

2. Introducing add-ons and upgrades to existing products

3. Offering additional services like consulting, installation, training, retainers

4. Increasing prices on existing products and services

5. Upselling existing customers to higher priced options

6. Down-sales to capture lower end of market

7. Add subscriptions

8. Expanding into related products and services

9. Moving into enterprise B2B level sales

Some options will go together nicely - for example adding LinkedIn as a traffic source and moving into enterprise B2B level sales would be a fantastic 1-2 combo.

What scaling options you should follow will depend entirely on your business, niche, customers and competition.

To get started use the information above to ask ChatGPT!

You know the drill by now!

Copy all of the above information into ChatGPT as well as information about your business and ask for ideas.

[Copy/paste above information about Network for context]

My business uses Twitter for traffic, a newsletter to collect information and I sell digital products. 

My niche is [topic] and my products help solve [problem areas]

Create 10 vertical and 10 horizontal scaling options. 

Flag up 3 that crossover and allow vertical and horizontal scaling simultaneously. 

ChatGPT will get you started but I suggest you come to the community or send in a question with the specifics of your business so that we can best answer this question and come up with scaling ideas.