Advertising in the context of newsletters is allowing ads to be inserted directly into your issues.

This is done “programmatically”. The ads can change and alter to best fit your audience and (theoretically) lead to more clicks and better performance for your advertisers.

As such this tends to the be most high volume, highest paying source of revenue. It’s also nice and automatic, especially compared to securing sponsorships.

However, it means ceding some control over exactly what is shown to your audience. That’s a deal breaker for some newsletters.

It’s also generally only open to larger (10k+) newsletters in money niches like business, tech, investment.

beehiiv has their own advertising platform directly in the interface: beehiiv Ad Network which makes everything a bit easier. You can check your eligibility and what offers are available to you right in the beehiiv interface.

If using a different newsletter system though then Paved is the big player in this industry.