Next up are engagement groups. Sometimes referred to as masterminds.

The basic idea here is a group of X accounts who are all in the same space who help each other grow.

For example let’s say you are in a group with 10 other people who all create content in the same niche. When you post something you copy/paste the link into the engagement group and ask people to help boost it.

They’ll like, comment and maybe share your content. Preferably soon after it’s posted. This tells X that the content is valuable and it therefore shows the post to more people.

It’s a way of juicing the algorithm and as such it’s a little bit grey area.

The tradeoff for you is that you also need to like, comment and engage with the content of the other people in the group. It’s a mutual support group where you all need to help one another.

Engagement groups can be really useful early on to get some traction with larger accounts - you may even find that some of your Dream 100 are in the group. Bonus!

Some pointers:

• Groups that are too large aren’t valuable. There will likely be lots of junk accounts in there that you don’t want to support. 5-10 is reasonable.

• You shouldn’t have to pay for an engagement group. I’m sure there are some good paid groups out there but unless you have strong proof that the ROI will be positive stick with free mutual support groups for now.

• Think about setting up your own smaller, niche group. Whilst there are plenty of large groups you may find it more beneficial to work with 5-10 people you really align with in a smaller, more active group.

• Finding a group initially is hard. As you grow and make connections though you’ll be invited. This often happens via DMs.