Basic engagement with Dream 100
X Engagement
In the previous Part we got our content machine up and running.
If it’s a brand new account, you won’t have anyone actually seeing that content! How annoying.
We still need content though so that when someone comes to your profile to check you out they don’t see an empty account - no one is going to follow you if that’s the case!
Once we have our content flowing (even if no-one sees it initially!) we can begin to engage other accounts in order to build our following.
In this Part we’re looking at two forms of engagement - with other accounts and with your followers. Think of these as external engagement and internal engagement. Both will be critical moving forward and we’ll cover them both now.
The Dream 100
I want to introduce the concept of the Dream 100. I read about it in Russell Brunson’s Traffic Secrets and he got it from Chet Holmes’ Ultimate Sales Machine.
I recommend you learn more about the strategy from these books but for now I’ll give a quick summary and some action steps about how we’ll be using the concept.
The Dream 100 is a list of people who already talk to your customers.
They are the movers and shakers who your customers follow, engage with and purchase from.
You’ve already started to identify these people in Section 1 where we researched top X accounts, followed them and added them to Lists.
We want to become known to our Dream 100. Doing so opens up doors for us with the person directly and also with their followers.
The basic idea (which we’ll go into in depth) is that for each of these 100 people we are going to:
Follow their account
Like and make valuable comment on their posts
Secure a follow from the Dream 100 target
Open up a dialogue via DM or email
We’re going to work in this order - starting with small actions and building the relationship.
We are NOT going to just cold DM them. They don’t know us. It’s spammy.
Instead we follow a set of steps that not only makes us known to the account owner themselves: it also makes us known to their followers, which in turn will bring them to our profile and make them our followers.
The first step here is simply identifying your Dream 100. You’ve already done this in Section 1. Feel free to add more people. And 100 is rather arbitrary here - it could be more, it could be less.
In terms of tracking your relationship with them you can use a spreadsheet with the columns:
Target
Followed
They responded to a comment
They follow me
They shared my content
DM conversation
Put all 100 account handles in the starter Target column to start and then as you progress your relationship move them from column to column. You can also use Trello for this as a more tactile alternative.