We now have the basis of our content with our three topics and our three core content types.

The prompt above gives you 90 potential posts. And of course you can rerun the prompt to get more - allowing you to generate potentially limitless ideas.

We’re now going to sprinkle in some personality by adding content about you as a person.

Consider this the secret ingredient that adds flavour to your content recipe, as we now infuse it with personal touches, like a master chef adding the final garnish to a delectable dish.

This is optional - if you want to remain anonymous that’s fine. But remember that people connect with people on X (and indeed all social platforms) so by removing your personality you are making life harder for yourself.

For adding more personality in I recommend three additional post types.

First up, humour. Found a good meme related to your niche? Post it. These are super easy to find - google your niche and meme and you’ll likely get hundreds. Also be on the look out for them on X so you can repost. If you find it funny chances are your followers will too.

Similarly if you are naturally funny let that shine - have fun on the platform and make jokes with people. It makes you more human and approachable compared to if you were just pumping out the core content we discussed above.

Second, if you are building something I suggest you look into the idea of “build in public”. Basically this is recording and reporting on what you are doing day to day to grow your business or make your product.

This has the effect of making your audience members part of the journey. It’s a bit like a soap opera where they can tune in daily and see you progress.

At the same time it’s a great way for you to build up excitement for any upcoming launches - people will be following along and so are already primed to become purchasers further down the line.

Building in public means being OK with vulnerability. Be OK sharing roadblocks, difficulties and failures. Ask questions about topics you need help with. Don’t worry about it undermining your expertise - people know you are human and appreciate it.

Third, use X as a daily journal. On holiday? Show your followers. Hit a new fitness goal - tell people. Get them involved with your day to day.

This isn’t the same as being an Instagram influencer. Because you also create other valuable content on your account. You content isn’t just your day to day. The day to day is just additional flavour.

Personally I chat about fitness, the benefits of being self-employed and location independent and (more quirky) board games. You’ll be surprised how popular these “off-topic” topics are!