We now have three topics. The next part of the equation are the content types we’ll be producing. I’ll introduce them here and in the next step we’ll bring everything together.
There are three main types I want to discuss:
Sharable content
Expert opinion
How-tos
First up sharable content.
This is the most base level, beginner content. We design this content to be book-markable, sharable and (hopefully) viral.
It’s the content that surprisingly is the easiest to make and also spreads the fastest. Done well it’ll grow our account quickly.
Why don’t we just do only then?
Because we’re building a business not trying to be influencers. The audience we grow using this sort of content is numerous but lower quality. If you know about sales funnels this is a top of the funnel audience.
They will be happy to share our content but are unlikely to be the sort of people who will later become customers.
What sort of content falls in this category?
Lists are a great example - people LOVE lists, no matter how surface level the content is.
Is there something in your niche that you can list? For example in the AI niche everyone does lists of new AI tools - generally even without trying them first!
If your niche was bodybuilding it might be a list of the most underrated bicep exercises. If your niche is skincare maybe it’s a list of 10 common house hold items that can be used to soften your hands. You get the idea.
Another go-to here are galleries of images - multiple images around a theme.
Later I’ll show you how to look at your niche and see what is working for other people.
Next is expert opinion content.
This is where you, as an expert in your niche, make short pithy statements - short messages but with depth of meaning.
Dan Koe is a particular master of this:
These type of tweets allow you to demonstrate your expertise in the niche via your writing. They are perhaps the “purest” sort of posts on X.
These type of posts sit between the other two types of content we are discussing. They will not go as viral as content that is designed to be shared.
They will not get as many engagements.
But they also show more gravity and expertise than yet another list designed to go viral.
This allows for a deeper connection with our more valuable audience. These are the people who will become customers. We’re building rapport and trust.
These expert posts are therefore a crucial transition to our third content type, How-to content.
How-to content is where we flex our ability and show we really know what we’re talking about. We take on the role of a teacher and a guide and walk people step by step through how they can achieve a certain process.
This content takes the most amount of time to write.
It will also be read by the least amount of people.
Huh, what gives? Why are we doing this?
This is the critical bridge to monetisation which we’ll discuss later in the week. We need to show our audience that we not only know what we’re talking about but we can also help them to achieve their goals with our knowledge.
These type of posts will tend to be long form (ie. 1000s of characters) or a thread.
As you scroll X from now on, checking out other people in your niche, try to see if you can spot these 3 types of content.
Once you have your content plan in place you can ask Chat GPT to generate the full text of the posts you want.
We could generate everything automatically but we’ll end up with a lot of trash content.
Instead we’ll generate individually the ones we want - this allows us to be more focused on quality.
Use the table to choose the most interesting sounding and then this prompt:
Act as a Twitter expert
Using the content guidelines associated with the topic
Give me [content type] [number] for [topic] as a fully fleshed out post/thread
Do not use hashtags or emojis.
Do not provide commentary. Only provide the tweet content.
Refer to the previous guidelines for that content type.
Fill in the details of the tweet you want.
For example “Give me sharable content 1 for entrepreneurship as a fully fleshed out post/thread” would lead to the following output.
As with all AI content I’d personally suggest doing a rewrite. Use this as a jumping off point for your creativity rather than relying on ChatGPT to do all the work for you.
In this case I’d personally find some awful logos to go with the first post. Or I might even go hard on just the logos - finding 10 terrible logos and then finishing the post with suggesting an AI logo maker.
Use this process to spark creativity - not remove it.