Lesson 33 of 123
M2 - Building your Audience

Account name

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Next up we want to use the best practices of similar sized and slightly larger accounts.

We don’t want to try to emulate massive accounts because, well, we’re not massive yet!

What works for them will not be the same as what works for us.

Instead we want to find best-in-class smaller accounts that are around our size or slightly larger.

When starting a new account I like to look at the accounts of others that are around the 10,000 follower mark. These are larger but within reach and thus good models.

Using your lists find 5-10 quality accounts in the space with around 10,000 followers.

How do you know they are quality? Look at their engagement.

If they are at 10,000 followers and all their posts get a few thousand views each time it’s generally a good sign.

If they are at 10,000 followers and their posts get hundreds of views (rather than thousands) they have low engagement. This is rough but will work as a rule of thumb.

Once collected, copy and paste their Bios into a document. Here are 5 I gathered as an example

  1. AI Growth Specialist | Electrical Engineer, Ex-Consultant, Ex-Product Manager | Now: Helping you grow your business by leveraging AI →

  2. Architect ➞ Marketer ➞ Creator | Breaking down tech, people & other cool shit | Get smarter in 3 min with my weekly tech breakdown newsletter

  3. I talk about Tech, AI, Productivity, Design, Business & Minimalism. Helping you grow with my digital micro products

  4. Ex-Google Trainer, now your Human Guide to #AI | Mission: Save you 20h/week, simplify complexity, grow your Business/Brand | Overthinker

  5. 𝕏 | AI Consultant | MBA | Helping Businesses Leverage AI Solutions for 10x Sales, Profits & Efficiency | I Encourage You to Grow & Be Your Best

Once you have gathered a handful of bios from similar accounts doing well in your niche we will use this prompt:

Act as a Twitter expert. 

Write 10 bio alternatives for my account.

The the niche is [niche]
Topics involved are [topics involved]

Use these example bios as best practice guidelines for the format. 

[copy/paste example bios]

Once you have decided the format ask me supplementary questions to fill in missing information.

Feed in the niche and topics involved from the first prompt. Feel free to adjust this information as required.

Then copy/paste in the bios of the other accounts. This will give ChatGPT a format to follow. This prompt will use this information to decide on the format of the bio and then it’ll ask extra questions to help fill in the gaps.

Notice that the example prompts I gave had a lot about past jobs and experience - they just happened to have had that format in my niche. Yours will likely have different formats.

Because of these examples ChatGPT then asked me:

Answer the supplemental questions and then ChatGPT will generate 10x potential bios.

Choose the one you like the most. Unsure? Use a simple follow up prompt like “Analyse these 10 and give me the most impactful. Explain why” to have ChatGPT refine its suggestion.

This gave me:

Then go ahead and add the chosen bio, with manual edits as needed, to your X account.