Our first major growth method is to find out what is working and double down on this sort of content.
This allows us to refine our own growth strategy rather than rely on some “guru” telling us what works and what does not. Because guess what: it changes all the time!
This is why in previous Sections I’ve been careful to give you enough to get started but haven’t tried to tell you that this is “The Way”. Your strategy will depend on your niche, your audience, your content and you.
Instead of trying to force all of that into a one size fits all strategy I’ve instead suggested you start with the basics and then pivot and adjust based on what works. We’re now at the point of analysing and pivoting.
X has its own analytics at https://analytics.twitter.com which will give you some basic info. However, we want to use AI to give us insights.
On the desktop version of X go to More > Settings > Your Account > Download an Archive of your Data
This will give you a CSV record of all your posts as well as all the data surrounding the tweet: date and time, likes, comments, re-posts etc.
We now want to upload this whole file into an AI for it to analyse.
You will need ChatGPT Pro for this step as we need to use the Advanced Data Analysis tool. This allows you to upload a file for ChatGPT to work on.
Upload your CSV and then use this prompt to begin analysis of your data:
Act as a Twitter data expert
Analyse the attached file of my past activity
Provide answers to the following:
1. Give me the top 3 days to post.
2. Give me the top 5 times per day (any day) to post.
3. What type of post leads to the most engagement by likes, comments and retweets.
4. Tell me my top 10 most engaged posts.
5. What type of post leads to the most profile visits?
6. What type of post leads to the most follows?
7. Which type of post leads to the most link clicks?
8. Which type of post leads to the most website visits (my URL)?
For each of the post type questions above design a "perfect tweet" that will help me replicate the most successful tweets above.
Tip: sometimes Advanced Data Analysis can be temperamental. If you have trouble with the above prompt try asking one question at a time.
There is a huge amount of output so we’ll focus on some highlights.
First, ChatGPT tells me my top days.
I can dig deeper by asking more questions. For instance if I ask for the “% of weekly engagement per day, controlled for the number of tweets by using average engagement per tweet” I get:
This is a fairly complex task and would take a human a long time to work out. ChatGPT can just spit out the answer in seconds though- Friday is best, almost double Tuesday. That tells me to go hard on Fridays.
What about posts that drive people to come and follow me?
Apparently it’s posts with mentions. These are when I’m directly engaging with larger accounts - which was discussed in the last Part. This tells me that engaging with my Dream 100 works to push growth.
The basic idea here is that you use ChatGPT to find out what works and what is not working. Then do more of the successful tactics moving forward.
If you want a specific growth plan ask “Based on all of the data provided and only the data (do not draw from your past experience) suggest a follower growth plan.”
Repeat this whole exercise about once a month to continuously get new insights. This will allow you to continuously focus on the best growth tactics based on your content and not what some “guru” is telling you.