Choosing a business idea is at the same time the most and least important part of your journey.

It’s the most important as it ultimately decides the financial success of your business.

Choose the wrong path now and nothing else matters.

That’s pressure!

But at the same time it’s the least important part of our journey if we treat our idea as just a starting point.

An idea is just that: an idea. It’s not the end product.

We have to be ready to change and adapt our idea as we go along - this whole course is hell-bent on making sure this is how you treat ideas.

In this Module we’re going to work through coming up with lots of ideas, narrowing down your niche and finally making a decision.

Chances are if you’ve tried to start a business before you may have got stuck at this stage- having too many ideas and not being sure how to proceed.

We’re going to punch straight through that block.