Let’s switch to something more business orientated - unless your business is chocolate cornflake bananas which, in that case, please invite me to your factory one day.

Let’s say you are preparing a sales page for your website. This page will be the one that people land on and decide whether to make a purchase or not.

Creating a sales page like this requires a high level of copy-writing skill. Basically the ability to write persuasive text that leads people to a purchase. This is a very sought after and expensive skill because it’s so powerful.

Now, in the old days (ie. a year ago!) I could either hire a copywriter for a lot of money or I could have a go at making my own.

If I was doing my own I’d start by looking up some templates and replicating those. Finding what already works and applying it to my own products to form my own sales page.

Google would be useful there - I’d Google “best sales pages” and research what makes a great sales page. I’d read guidelines, collect up competitor examples and find best in class practices to follow.

I’d then sit down and write the copy to match my particular business needs.

Google has given me all the basic parts. But it’s still up to me to do the research and then pull everything together. This takes time.

With ChatGPT here’s how I’d tackle the task.

First I’d ask for some copywriting frameworks to choose from:

Looks good - that saved me a bunch of time already!

I’ll read through these summaries and decide which one works for me. I’ll then provide ChatGPT with some more information about my product and customers and ask for a draft:

ChatGPT takes that information and combines it with what it just gave me on copywriting frameworks to generate a draft.

Pretty great! That’s saved me a LOT of time.

Is the draft ready to be published? Not by a long shot - I’d want to make manual edits, removals and additions to shape up the page better.

But what I now have is a baseline draft to work from. Editing is much faster than creating from scratch.

ChatGPT has, in a few sentences of messaging, replaced my need to hire a copywriter.

What else can it do?

I might want to optimise the page for SEO (search engine optimisation). This is basically how you get to the top of Google.

Easy, ChatGPT reviews the work and spits out 15 recommendations for me. Here’s the first three - don’t worry if you have no idea what it means!

That’s another valuable skill that I don’t need to myself or hire an expensive SEO consultant.

What about launching my business? I ask for some unique ideas for launching in the UK:

Number 5, the Tea Pairing Campaign, is brilliant! And something that I probably wouldn’t have thought off myself.

This is just an idea of some of the tasks we can complete by asking ChatGPT some very basic questions.