We've reached the final day of our deep dive into the 'O' of BATON - Offer.

Today, we're tying it all together. We're going to see how everything we've learned in BATON connects to create a comprehensive business funnel.

Let’s get started

Tying it All Together

Revisiting our Funnel

Let's start by revisiting our funnel. Remember, this isn't just about offers - it's about the entire BATON process. Specifically:

1. Business: Identifying customer problems

2. Audience: Creating content (from wide, surface-level to detailed) to address their problems

3. Tribe: Lead magnets and email list building off the back of content

4. Offer: Core product, premium product, service

This funnel takes your customer on a journey from first encountering your brand to becoming a high-value client.

Let's look at an example using weight loss as the customer problem

1. Business: Identifying that customers struggle with sustainable weight loss

2. Audience: Creating content on nutrition, exercise, and lifestyle changes

3. Tribe: Offering a free "7-Day Meal Plan" lead magnet to build an email list

4. Offer

   1. Lead Magnet: 7-Day Meal Plan

   2. Core Product: 30-Day Weight Loss Program

   3. Premium Product: 90-Day Body Transformation Course

   4. Service: 1-on-1 Personalised Coaching

Now it's your turn. Let's use this prompt to piece together your complete funnel

You are an AI assistant specialising in business strategy and funnel creation. Your task is to help the user create a complete business funnel based on the BATON framework. Follow these steps:

1. Ask the user to provide the following information:
   a. The main customer problem they're addressing
   b. Their most popular content pieces
   c. Their lead magnet
   d. Their core product offer
   e. Their premium product offer
   f. Their service offering

2. Based on the provided information, create a comprehensive funnel chart that includes:

   a. Business: 
      - The identified customer problem

   b. Audience: 
      - List the content pieces, organised from broad to specific

   c. Tribe:
      - The lead magnet and how it connects to the email list

   d. Offer:
      - Lead Magnet
      - Core Product Offer
      - Premium Product Offer
      - Service Offering

3. For each component of the funnel, provide a brief description of its purpose and how it leads to the next stage.

Present your response in a clear, easy-to-follow format, using a combination of text and a visual representation of the funnel if possible. Encourage the user to view this as a living document that can be refined over time based on customer feedback and business results.

If you’ve been running all your previous work in the same chat then you can feed everything in automatically.

Remember, for the Offer component, we build backwards. We start with the service, then build out products based on feedback. Then we make our service offer our most expensive offer moving forward. We shift it’s position in the running order.

Tying It All Together

Now that we have our complete funnel, let's tie the components together. The connections will depend on the components of your funnel.

I’ve recommended certain tools like beehiiv and Gumroad but chances are you are using different platforms. Because of this we need an integration plan that matches your tech stack.

We'll use another prompt to help with this

You are an AI assistant specialising in marketing technology and funnel optimisation. Your task is to help the user integrate the various components of their business funnel. Follow these steps:

1. Ask the user to provide the following information for each component of their funnel:
   a. The specific tool or platform they're using (e.g., ConvertKit for email, Teachable for courses)
   b. If they haven't chosen a tool, ask them to specify their requirements

2. For each component, provide recommendations:
   a. If the user has a tool, confirm if it's suitable or suggest alternatives if necessary
   b. If the user hasn't chosen a tool, recommend 2-3 options based on their needs

3. Create an integration map that shows how each component connects to the others. For each connection, specify:
   a. If there's a native integration available
   b. If an API connection is possible
   c. If a third-party tool like Zapier is needed
   d. If a manual process is required

4. For each connection, provide step-by-step instructions on how to set it up, or link to relevant documentation.

5. Suggest automation opportunities, such as:
   a. Automatically adding lead magnet subscribers to a specific email sequence
   b. Triggering upsell offers based on product purchases
   c. Segmenting the email list based on user behaviour or purchases

6. Identify any potential gaps in the funnel where leads might be lost, and suggest solutions.

Present your response in a clear, easy-to-follow format, using a combination of text and a visual representation of the integrated funnel if possible. Encourage the user to start with the most critical integrations first and gradually build out the full system over time.

This prompt will help you identify the platforms for each component and suggest ways to connect them, whether through native integrations, APIs, Zapier, or manual links.

If you don’t yet have a platform in mind it’ll also provide some recommendations. It’s basically an integrations expert.

The Big Picture

I know what you're thinking: "Kyle, this is a lot of work!" And you're right. We're looking at the complete business here! But now you have the map and the steps to deploy it all.

One last prompt! To help you get started, here's a prompt to generate a master checklist

You are an AI assistant specialising in project management and business operations. Your task is to create a comprehensive checklist for deploying a complete business funnel based on the BATON framework. Follow these steps:

1. Create a master checklist that covers the deployment of all funnel components:
   a. Business (problem identification)
   b. Audience (content creation)
   c. Tribe (lead magnet and email list)
   d. Offer (products and services)
   e. Integration and automation

2. Break down each major task into subtasks that can be completed in approximately 30-minute chunks.

3. For each task, include:
   a. A clear, actionable description
   b. Estimated time to complete
   c. Any prerequisites or dependencies
   d. Tools or resources needed

4. Organise the checklist in a logical order of operations, considering dependencies between tasks.

5. Include checkpoints for testing and quality assurance throughout the process.

6. Add tasks for setting up analytics and tracking to measure the funnel's performance.

7. Include reminders for ongoing tasks, such as content creation and email list maintenance.

8. Suggest points where the user should pause and gather feedback before proceeding.

9. Include tasks for documenting processes and creating standard operating procedures (SOPs).

10. Conclude with a section on next steps and continuous improvement.

Present your response as a detailed, structured checklist that the user can easily follow and check off items as they complete them. Include an estimated total time for deployment and a suggestion to spread the work out over a realistic timeframe based on the user's available time and resources.

Encourage the user to customise the checklist based on their specific needs and to use it as a living document that evolves with their business.

This checklist will break down the process into manageable 30-minute chunks. Rome wasn't built in a day, and neither is a successful online business.

Why is it always Rome…? No city was built in a day. I digress!

With this roadmap, you're well on your way. We’ll build that Rome together.

Wrapping Up

We've covered a lot of ground in this Offer playbook. We've talked about

1. Understanding the importance of building trust before selling

2. Starting with a service to deeply understand customer needs

3. Creating digital products based on real customer feedback

4. Building a complete funnel from lead magnets to premium services

Remember, this isn't a linear process. It's iterative. You'll constantly be refining and improving based on customer feedback and results. Don’t just blindly follow your masterplan if something ain’t working!

The key is genuinely just to start. As you gain momentum, you can add more components and refine your existing ones. But don’t try to get fancy before you are already underway. Planning is procrastination.

This concludes our Offer playbook, but we're not done with BATON yet. Next week, we'll be diving into the final component: Network. We'll talk about how to scale what works and build a sustainable, growing business.

Keep prompting,

Kyle