We're still deep in the 'O' of BATON - Offer.

Yesterday, we talked about launching and refining your service. Today, we're going to take those learnings and finally turn them into a scalable digital product.

Let’s get started

From Service to Digital Product

The value of facetime

The beauty of starting with a service is the face-time you get with customers. It's like a goldmine of insights just waiting to be tapped. After providing enough service, you'll start to see themes pop up again and again.

Here's what you need to do

1. Note down the main problems your customers have.

2. Keep track of how often each problem comes up.

Pro tip: If you provide your service online, you've got a secret weapon. Export all the transcripts from your service calls and run them through an AI to extract patterns. Here's a simple prompt to do just that:

Analyze the following service call transcripts. Identify the main customer problems mentioned, list them in order of frequency, and provide a brief summary of each problem.

[Paste your transcripts here]

Use a large context window model for a request like this to ensure you can load all the transcripts in.

If you're not doing online calls, no worries. Just keep note of each customer and their main problem. As you continue, you'll see patterns emerge naturally.

Generating Product Ideas

Now that we've got our list of customer problems, it's time to turn them into product ideas. And guess what? I've got a prompt for that too:

You are a product development expert. Based on the following list of customer problems, generate digital product ideas that address these issues. For each problem, create three product versions:

1. Lead Magnet (free, quick-win product)
2. Core Offer (main paid product)
3. Premium Offer (high-end, comprehensive solution)

For each product idea, provide:
- A catchy name
- A brief description (2-3 sentences)
- Key features or components
- How it specifically addresses the customer problem
- Potential pricing strategy

Customer Problems:
[List your identified customer problems here]

Ensure that each product idea logically builds upon the previous one, creating a clear value ladder for customers. Consider various formats such as ebooks, video courses, software tools, templates, or coaching programs. Be creative and focus on providing tangible value at each level.

This prompt is designed to give you lead magnet, core, and premium versions of a product for each idea.

Load up all of your customer problems to generate multiple potentials here.

Launching Your Digital Product

Remember how we launched our service? We're going to use the same method here

1. Ask if people would be interested first! Ask about the core product specifically.

2. Build a tripwire (low-cost entry product) and launch it for feedback.

3. Once you've achieved interest, build the full product.

As with our initial service launch the beauty of this approach is that you're validating at every step. No more building products in a vacuum and hoping people will buy! It doesn’t work!

Building and Hosting

Now, I can't tell you exactly how to build your product because, well, I don't know what it is! But I can give you a prompt to help you figure out the build steps:

You are a digital product creation specialist. For the following product idea, provide a detailed step-by-step guide on how to build and launch it. Consider the following aspects:

1. Content Creation:
   - Outline the main topics or modules
   - Suggest resources or research needed
   - Estimate time required for content development

2. Product Format:
   - Recommend the best format(s) for delivery (e.g., PDF, video, interactive website)
   - Suggest tools or software needed for creation

3. Production Process:
   - Break down the production into manageable tasks
   - Provide a timeline for each phase of development

4. Testing and Quality Assurance:
   - Suggest methods for testing the product
   - Recommend ways to gather initial feedback

5. Launch Preparation:
   - Outline steps for setting up the sales page or platform
   - Suggest marketing materials needed (e.g., email sequences, social media posts)

6. Post-Launch:
   - Provide ideas for gathering customer feedback
   - Suggest methods for ongoing improvement and updates

Product Idea:
[Paste your product idea here, including its name, description, and key features]

Please provide a comprehensive guide that a non-technical person could follow to create and launch this digital product. Include any relevant tools, resources, or best practices that would be helpful in the process.

Pull in ONE product idea from the previous step and copy/paste it into this prompt. This will give you a step by step of how to build out your product. I’ve also written specific Playbooks on different formats.

As for hosting, let's keep it simple. Gumroad is a great option for digital products. It allows you to set up a paywall easily, and you can even use it for your lead magnets.

Here's how you might structure it

- Lead magnet as the free version (remember what we covered about lead magnets in the previous Playbook)

- Core product as a paid version

- Premium product as an upsell

My recommendation? Start with a bunch of core products first, then add premium versions later. But you've got a sketch of what that looks like from the prompt above, so you're all set to go when the time comes.

What's Next?

In the next and final Part of this series, we're going to look at pulling all of this together. We'll talk about how to streamline your offer funnel, from lead magnets all the way up to your premium products and services.

Remember, the goal here isn't just to create a random bunch of products. It's to create a seamless journey for your customers, solving their problems at every step of the way.

Keep prompting,

Kyle