Lesson 12 of 23
Module 2 - Find your Why

Guidelines with Teeth

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In the first prompt we worked out your why.

Let’s use this prompt to expand these wider goals into a proper brief.

The idea here is to move from generalisations to actual guidelines with teeth.

Here’s the prompt:

Act as a business coach.

I have identified 3 reasons for wanting to start a business. 

Combine these three reasons into a short brief that explains how I can use a business to achieve these 3 goals. 

Focus on what I should aim at and just as important what I need to avoid.

Prompt Output


This turns some generic “nice to haves” into actual rules for the business. I’ve included things to avoid for this reason - limiting what our business does is one of the best ways to shape its trajectory.