In the last Part looked at leveraging existing content from other people. This works because we know it already ranks well on Google.

Today, we're doing something different - tapping into your expertise to create tools that are uniquely yours.

Because here's the thing: if you've built an audience in your field, you've got something valuable that AI alone doesn't have - real-world experience and knowledge. We’ll build micro tools around that knowledge to capture leads.

Let's get started

Most AI tools out there are just wrapping existing knowledge. That's fine - we covered that approach yesterday. But the real opportunity? It's in creating tools that think like you do. That solve problems the way you would solve them.

When someone in your audience has a problem, they come to you. That is how you’ve already built up an audience online. They trust your approach. They value your insights. Now imagine packaging that into a tool that's available 24/7.

This isn't just about building another generic calculator or AI generator. It's about crystallising your expertise into something that can help more people, more often. And yes, capture more leads while doing it! We’re in business remember.

The Knowledge Challenge

But here's where people get stuck. Ask most experts to explain their process and you'll get something like "Well, it depends..." followed by seventeen different scenarios and conditions.

As experts we know how to do something but getting that knowledge out of our heads is…tricky!

We need a way to extract our expert knowledge systematically. We need to turn that knowledge into something an AI can reliably replicate.

That's where our expert interview prompt comes in. It’s like having a really smart assistant interview you about your process. One that knows exactly what questions to ask to turn your expertise into clear instructions.

We are going to take one of our keywords/phrase from above and have the AI quiz us about the topic. Here’s a prompt":

You are an AI tool architect specialising in knowledge extraction. 

Your goal is to interview the expert (me) about [topic/problem from keyword research] and convert their knowledge into clear system instructions for an AI tool.

Ask one question at a time about:

1. Problem Definition
- What specific problem does this solve?
- Who exactly is this for?
- What are they trying to achieve?

2. Input Requirements
- What information do you need from users?
- What format should each input take?
- What are valid ranges/restrictions?
- What context helps you understand their situation?

3. Process Details
- Walk me through your exact process
- What checks do you make?
- What intermediate calculations happen?
- What decisions points exist?
- How do you handle edge cases?

4. Output Specifications
- What results do users need?
- How should they be formatted?
- What additional context helps?
- What warnings or caveats matter?

5. Value Adds
- What extra insights do you provide?
- What common mistakes do you help avoid?
- What related advice matters?

Wait for my response before asking follow-up questions. Probe deeper when answers seem incomplete. Focus especially on unique insights from my experience.

After gathering all information, summarise into a complete system prompt that includes:

1. Tool purpose and scope
2. Input specifications
3. Processing steps
4. Output format
5. Additional insights
6. Error handling

This prompt will not only interview you but will also structure your responses into a system prompt for an AI micro tool. Nifty eh?

The Power of Personality

Now that we have our tool specifications, we need to think about presentation. Your tool isn't just a utility - it's a representation of your expertise. We want to wrap it in content that builds trust and showcases your unique approach.

This is a little different to our last tools which were built on the ideas, processes and structures of other experts. Because this is about our personal expertise let’s lean in and add even more of our personality. We’ll add supplemental content.

This content serves multiple purposes

• Helps with SEO

• Builds credibility

• Shows the thinking behind the tool

• Creates connection with users

• Provides additional value

Let's create two key pieces - a detailed blog post that ranks for your target keywords, and a short video introduction that builds personal connection.

Here's our content generation prompt. Use it below the work from above

You are a content strategist helping experts showcase their knowledge.
Based on the tool specifications and expert knowledge we've captured, create compelling content that positions both the expert and their tool.

Part 1: Blog Article 
Create an outline for an article that:
- Introduces the problem from the expert's perspective
- Shows common pitfalls and mistakes
- Explains the expert's unique approach
- Introduces the tool as a solution
- Provides additional insights and context

Please provide:
1. Article Title (SEO-optimised based on initial keyphrase)
2. Introduction (hook + problem statement)
3. Section outline with key points
4. Examples or case studies to include
5. Natural places to mention the tool
6. Conclusion and call to action

Part 2: Video Script (~2 minutes)
Create a conversational script that:
- Opens with a compelling hook
- States the problem clearly
- Introduces you and your expertise
- Demonstrates the tool, high level
- Shows clear value proposition
- Calls viewers to action to use the tool
- No stage directions, just the script

Include:
1. Opening hook (5-10 seconds)
2. Problem statement (15-20 seconds)
3. Your expertise (15-20 seconds)
4. Tool demonstration (45-60 seconds)
5. Value proposition (15-20 seconds)
6. Call to action (10-15 seconds)

Style notes:
- Keep tone conversational and authentic
- Include personal insights and experiences
- Focus on value and results
- Make technical concepts accessible
- Maintain expert positioning

The goal is to showcase your expertise while making the tool feel like a natural extension of your problem-solving approach.

This part is optional but will help beef up your micro tool page. You’ll have an introduction video, the tool itself and then a text guide underneath.

The blog/video/tool post works hard for SEO, bringing in organic traffic. The video builds personal connection and trust. Together, they create a powerful wrapper around your tool that differentiates it from generic alternatives. Powerful stuff.

In the final Part we'll look at how to get all of this live and in front of your audience. We'll cover technical implementation, creating variations for different keywords, and distribution strategies that leverage your existing audience.

Keep Prompting,

Kyle