Raising cash with AI PART 2
🏧 Raising cash with AI | Prompt Playbook
In the last part we used ChatGPT to work out our funding requirements.
We’re going to now flip that work into a one-pager.
A one-pager is an extremely basic fundraising document that basically says
what we do
why we need investment
what we’ll do with the investment
what they’ll get for their investment
It’s a one-pager because it should literally fit on a single sheet of paper. This should be something an investor can look at and immediately understand.
They should be able to say yay/nay after looking at your one-pager for a few moments.
Hopefully yay rather than nay!
Prefer to watch? No problem
Let’s get started:
Writing a One Pager
Here’s the prompt
Act as a fundraising strategist for my business.
Prepare an investment one-pager to help me raise money
The funding source is [add funding source from previous prompt]
Draw on the above information about my business, funding needs.
Ask supplemental questions until you have enough information for a persuasive one-pager that sells a reader on the idea of my business. Make sure to include but not limit to: pitch, problem/opportunity, solution/product, business model, market, competitors, USP, current traction, plan for funds, return. Only ask about areas where you do not already have an answer
Then output the final one-pager. Be concise and emphasise readability. Rewrite my inputs to make it professional in tone. Use this prompt under your previous prompt to pull in the information you’ve already given ChatGPT. That’s here if you need it.
I plugged in “peer to peer” as the funding source and received these follow up questions
Answer whatever questions ChatGPT throws back at you. The more detail the better.
The prompt will then take all of your additional information and prepare the one pager. Here’s the beginning of the output for me:
As always go through and manually check for accuracy. This is important with any AI generated text but doubly so here because it’ll be an investment document!
Prefer this in a paragraphed format? No problem. Tell ChatGPT to “convert this into a one pager letter, paragraph format” to get an output more like this:
Not bad! That’s just built upon the outline we generated and reworked the format.
Premium Prompt - Tell me I’m bad
We’re going to tighten up our one pager.
Drop this prompt in underneath your one pager
Act as an investor.
You have received this one pager and have rejected it.
Give 5 reasons why you've rejected itThis will put ChatGPT on “the other side of the table” from you - ChatGPT will take on the role of the investor.
Here’s an example output
Good stuff - these are all valid reasons to not proceed.
Some of these elements (financial projections for instance) would normally be addressed later in the process - ie. after the one pager has piqued interest - but are still worth touching on.
We can use this critique to add refinements to the one pager.
OR, if we are being really smart we can now prompt ChatGPT with
Based on these critiques ask for my responses and help me edit the original one pager to address these concerns. We’d then run through the process of adding these elements before once again asking for critiques.
We can continue this loop, iteratively improving the one pager with each pass.
Pulling it together
Tomorrow we’ll start to research the people who need to see our one pager. We’ll use ChatGPT for research to build prospect lists.
A reminder of what we’ll be covering this week
Part 1: Nailing our funding requirements
Part 2: Writing a one pager
Part 3: Building a funding list
Part 4: Reaching out to funders
Part 5: Killer pitch decks
Until then, keep PROMPTING!
Kyle