Prompt Playbook: Next Steps in AI Entrepreneurship PART 1

I’ve gone through divorce, depression and deaths whilst building a business. And cycling between being (very) wealthy and having to sell my guitar to pay rent.

It’s…part of the game. And it’s the part that very few people - especially online - talk about.

The difficulty isn't a bug in the system. It's the feature. The reason why there are disproportionate rewards in entrepreneurship isn't because it's easy and everyone can do it. It's because it's brutally hard and most people quit exactly when things get difficult.

That difficulty creates the opportunity. The failures, the setbacks and the difficulties - they're not obstacles to success. They're the price of admission to a game most people aren't willing to play.

This week is all about getting you set up to do one thing and one thing only: stay in the game.

Let's get started

The Real Consistency Equation

Most people think consistency looks like this

Perfect daily execution + Steady progress + Predictable results = Success

That's complete bollocks.

Real consistency looks like this

Idea fails → Quick recovery → Try again faster → Compound advantages

I’ve had 30+ business ideas. The vast majority fail.

Each one that didn’t work felt like a massive failure at the time. Of course it did! You put your heart and soul into each business and when they don’t work it feels like you (not just the business) failed.

BUT each one taught me something that made the next attempt faster and better.

The Compound Effect of Cycles

At the end of this AI Summer Camp 80%+ of you will have ideas that didn’t take off.

That’s fine. It’s to be expected honestly. If it worked first time - amazing! But it’s unlikely!

Because what you’ve learned over these 2 months has been the real win. It’s cliched but true - it’s the journey rather than the destination that matters. You’ve now learned a HUGE number of skills.

You can apply these to continuing and scaling your current idea. You can pivot it into something a little different. Or you can straight up start something fresh. Any which way you’ll be in a strong position.

Treat this as cycles. You’ve just done a 10 week cycle. And now you’ve done it once the next cycle can be a lot faster. Here’s an example - be aware it won’t match your journey! - that is helpful to visualise this.

First cycle (AI Summer Camp): 10 weeks to build something from scratch.

• You learn the fundamentals

• You build your first audience

• You prove the model works

• Maybe you sold $100 of product. Maybe. Maybe not.

Second cycle: 8 weeks to £1k/month

• You already have an audience watching your journey

• You know what works and what doesn't

• You skip the obvious mistakes

• Your documentation gets better

• It takes you 8 weeks this time rather than 10.

Third cycle: 4 weeks to another £1k/month

• Bigger audience, more credibility

• Pattern recognition from previous cycles

• Network effects from people who followed your first journeys

• You stack another £1000/month coming in - beginning to replace your income.

Fourth cycle: 2 weeks to +£1k/month

• You think of a quick additional product you can add to your existing stack and deploy it fast

• People pay attention to what you're working on - you have a track record

• You can move from idea to execution to revenue way faster

Fifth cycle: 1 week to +£1k/month

• Your audience is your distribution

• You have a cool idea and just give it a shot. Why not?

• Your audience laps it up and you’ve stacked another income source in

This isn't theoretical. This is exactly what happened to me between 2023 and 2025. Each cycle got faster because the audience compound effect meant each new project started with distribution instead of starting from zero.

You start to stack projects. Stack audience. Stack income. And it gets easier and easier and easier each time.

Why Documenting Failures Builds Your Brand

Here's something counterintuitive: success stories are boring. When you just talk about how brilliantly everything is going, people tune out. It's gross boasting, and everyone can smell it.

It’s a part of why LinkedIn is so terrible.

Connection comes from seeing yourself in others. When I share stories questioning everything, wondering if I should just get a normal job - that's when people message me saying "I felt exactly like that last month."

The hero's journey isn't "everything was great, then it got greater." Dull. It's struggle, failure, learning, growth, setback, recovery, breakthrough. That's the story people want to follow.

This is why you want to document everything publicly. Not just the £300k revenue months, but the months where I made nothing. Not just the successful product launches, but the ones that crashed and burned. Not just the confident moments, but the 2am doubts about whether any of this matters.

Your audience doesn't grow because you're successful. It grows because you're human..

Your Day 46 Deliverable

Complete your own consistency analysis

1. List your "failures" from the last 46 days - ideas that didn't work, posts that flopped, approaches that failed

2. Extract the lessons - what did each failure teach you that made the next attempt better?

3. Document one failure publicly

The goal isn't to feel good about your failures. It's to weaponise them into content, connection, and credibility. Then suddenly any failures and setbacks … aren’t. They are content. Which helps build an audience. Which helps with your next project. VERY different.

Build in Public Content

Share your learning from setbacks

"Day 46 of AI Summer Camp: How it’s been going.

Just sat down and reviewed all my work.

Turns out I've had 12 ideas that didn't work in the last 40 days. Is that bad? No.

The people who quit hide their failures. The people who win learn from them

Here's what failure #12 taught me... [share specific lesson]

What's your most recent 'failure' that actually taught you something valuable?"

What's Next?

Tomorrow we tackle the thing that trips up most entrepreneurs: dealing with the inevitable difficulties that make you want to quit. You'll learn why finding your tribe isn't optional, and how to access expert help when you're stuck.

Keep Prompting,

Kyle