Picture this: You post a video, thinking it's just another drop in the ocean. You’re being good and putting it the work that Kyle told you to (good!).

You go to bed, and when you wake up... BAM! Your phone's blowing up with notifications. So many that you have to turn the notifications off ASAP.

You open the app, and suddenly there are thousands, tens of thousands more views than when you went to sleep.

It’s happened to me twice so far on TikTok. Into the millions. It's a weird feeling.

The numbers become so big, so fast, that they start to feel unreal. I remember waking up one morning, checking my phone, and casually telling my partner, "Oh, cool. Another million views overnight." As if that was just a normal thing to say!

Those viral hits on TikTok were crucial in launching Prompt Entrepreneur.

But here's the thing - going viral, especially with educational or business content, is hard to manufacture over on TikTok. I'm still learning how to crack that code consistently!

But LinkedIn? Right now it’s easy.

With LinkedIn's new short video feature, it feels like I'm shooting fish in a barrel. I'm consistently hitting several hundred thousand views - we're talking 3-5 videos per week, each racking up 300-400k views. It's bonkers!

It feels almost too easy, which is exactly why you need to act fast on this opportunity. The window won't stay open forever, but right now? It's wide open and practically begging you to jump through.

This isn’t me selling you anything - I’ve got nothing to sell! I’m just imploring you to act!

Let’s get started

Creating short video for LinkedIn

Why Educational Content is King on LinkedIn

Let's face it, LinkedIn isn't TikTok. You're not going to go viral with a dance challenge or a "What I Eat in a Day" video (unless you're a nutritionist, maybe).

And if you do post that sort of content guess what? You are going to be able to convert that into business. You may even go viral but it’ll be low quality traffic rather than potential leads.

This can actually trash your account.

This is the double-edge of virility that isn’t discussed. If your account blows up due to content that is not aligned with your business then you’ll end up with followers who aren’t actually interested in what you do.

Next time you post a business related video these people will be shown it. And they won’t care. They’ll swipe away. Your video will appear non-engaging to LinkedIn and…it’ll stop being shown.

You’re in a death spiral at this point.

By having lots of follows who want something totally different you will hurt the reach of your business content. Oops.

So on LinkedIn we’ll focus on content that is related to your niche but not about you selling. We’re going to educate.

Every time you teach something, you're positioning yourself as an expert. You're not just another face in the LinkedIn crowd - you're a valuable resource.

But here's the kicker: it doesn't have to be groundbreaking information. You don't need to reinvent the wheel. You just need to package your knowledge in a way that's easily digestible and immediately applicable. This is something very few people are doing on LinkedIn.

Choosing Topics That Position You as an Expert

Now, you might be thinking, "But Kyle, I'm not an expert!" Trust me, you know more than you think. Here's how to tap into that knowledge:

1. What questions do people always ask you about your work?

2. What processes have you streamlined in your business?

3. What mistakes do you see others in your industry making?

4. What recent changes in your field are people struggling to adapt to?

These are all goldmines for content ideas. Remember, you don't need to be the world's leading expert. You just need to know more than your audience about a specific topic.

Here's where we bring in the big guns. AI tools like Perplexity and Claude can be your secret weapons in content creation.

Here's how I use them

1. Go to Perplexity and ask: "What are trending topics in [your niche]?" or "What's new in [your industry]?" or "What are common questions asked about [your area of expertise]?"

2. Take the information Perplexity gives you and feed it into Claude/ChatGPT with a prompt like this:

Convert this information into a script for a 30-second LinkedIn video. Include a strong hook at the beginning, the main content in the middle, and end with a question to encourage engagement and a call-to-action.

Boom! You've got a script ready to go. Of course, you'll want to tweak it to match your voice and style, but it's a great starting point.

I’d recommend using Perplexity Pro for the most up to date information. You can do a handful of Pro requests on a free account per day or upgrade for a reasonable fee.

When taking topics to Claude (or ChatGPT, up to you!) you can either take the direct Perplexity output or follow the link back to the original sources and feed these into your conversion prompt. One of the benefits of Perplexity is that it gives you references - so use them!

The Power of the Talking Head Video

Let's talk format. While LinkedIn allows for all sorts of video content, I've found that simple talking head videos work best. Here's why:

1. They're quick and easy to produce. No fancy equipment needed - just you and your phone.

2. They need no/low editing. You are an entrepreneur, you don’t have time to edit.

3. They feel authentic and personal. People connect with faces, not slides or animations.

4. They allow for volume. You can easily crank out several of these in a single recording session. Volume gives you more reach and (more importantly) practice!

5. They build trust. In an age of AI-generated content, showing your face proves you're a real person. Don’t fall for the faceless trend - it’s tempting yes but not sustainable.

Crafting Hooks That Stop the Scroll

You've got about 2 seconds to grab someone's attention as they're scrolling through LinkedIn. Less.

Honestly you should spend 80% of your prep time on the hook and 20% on the content itself. If no-one gets part the first seconds the rest is moot.

Here are some hook strategies that work well

1. The Counterintuitive Statement: "Want to go viral on LinkedIn? Stop trying to go viral."

2. The Bold Claim: “I earn $1500-4000 per hour delivering AI workshops to businesses"

3. The Curiosity Gap: "There's a new feature on LinkedIn that 99% of users are overlooking. Here's what it is..."

4. The Relatable Problem: "Tired of launching an offer and hearing crickets? Let's fix that."

5. Go Negative: “99% of you are using ChatGPT wrong.”

Remember, your hook should be intriguing enough to make people want to watch the rest of your video, but not so click-baity that it feels inauthentic. It’s a fine balance but you’ll find your voice and what works with your audience over time.

Also don’t be afraid to use visual hooks. This could be movement at the beginning of the video (you plonking into a chair), something weird you are holding or some strange object in frame. It doesn’t really matter what it is - if LinkedIn sees that people are holding on the video for more than a few seconds it’ll boost your reach.

There’s a great book on all this called Hook Point by Brendan Kane. Well worth a read (as long as you implement!).

What's Next?

In Part 3, we're going to get into the nitty-gritty of actually creating these videos. I'll show you some simple recording techniques, how to edit on the fly, and the easiest ways to share your content across platforms.

Your homework for today? Use the AI tools we discussed to generate three video ideas. Don't worry about recording yet - just get those ideas flowing. Tomorrow, we'll turn those ideas into actual content.

Keep Prompting,

Kyle