We’re now ready to start shaping up and publishing our expert guide content.

In this Part we’ll look at written content. In the next Part we’ll move to video.

Let’s get started

Written Guides

The whole purpose of the method we are exploring is to create middle of the funnel content for followers to show them our expertise and authority in our niche. From this we build trust and (subsequently) our business.

In the last Part we came up with ideas for our content and created the core message.

That core message can now be adapted into different formats.

We’ll look at both long form written content and short form written content.

Long form written content

Long form content can live in multiple places.

My favourite are

• a blog, for SEO (ie. getting seen on Google)

• long form post on Twitter

• LinkedIn articles

Basically anywhere where people are used to spending more time reading.

Here’s a prompt to convert our core message into a long form written content piece

Act as an SEO writer

Analyse the above content outline and decide a keyword

Then prepare an article on the topic following the basic outline given

Provide 500-1000 words.

Do not use emojis or hashtags
Keep sentences punchy, keep paragraphs less than 3 sentences. 
Rewrite the outline headings as optimised subheadings
Summarise takeaways as bullet points 

ChatGPT will use this to generate a long form piece like so

Make sure to add additional narrowing constraints to your prompt to better make it sound like you want.

We can also improve our article with this basic prompt

Identify the phrases that sound AI-generated and suggest alternatives.

ChatGPT will suggest alternatives like so

Then just tell ChatGPT to apply the changes you agree with.

Funnily enough ChatGPT is better at capturing these after it produces them. If you prompt with “don’t sound too AI generated” ChatGPT can’t do it!

Alternatively

• use Claude for overall better written results

• use Quillbot to analyse and provide fixes for AI-sounding text

• rewrite manually

Once you are happy with the piece go ahead and publish it in all the locations you’ve selected for long-form written content. Don’t worry about placing the same article in multiple places. This just gives it more reach for different audiences.

Short form text

Next up let’s convert out core message into a Twitter thread. Twitter threads do very well on Twitter (duh) for guide and education based content.

They are the right length to deliver the value needed to prove expertise without it being a solid block of text.

Let’s use this prompt

 Act as a Twitter thread writer

Analyse the above content outline

Then prepare an Twitter on the topic following the basic outline given

Start with a hook intro tweet
Then break the content out over multiple tweets, each with one main point

Do not use emojis or hashtags
Keep sentences punchy. Brevity is key.
Do not include the outline headings.

Use the prompt below your initial core message, not the long form article. ChatGPT will format the core message into a thread:

Adapt as required from this basic skeleton and you’ve got a solid thread ready to go.

You can also (optionally) link to the long form piece on your blog as a call to action at the end of the the thread.

These two prompts give you a strong foundation in written educational content. In the next Part we’ll add in video content and combine the two.

Keep prompting,

Kyle