Now, before you start thinking I'm some sort of business prodigy, let me break it down for you:

• 2 were very successful and eventually sold (cha-ching!)

• 3 paid the bills and kept me out of the 9-5 grind (woot woot!)

• But here's the kicker: 25+ crashed and burned, died on the branch, or failed to launch.

The vast majority fail.

You might be thinking, "Kyle, mate, that sounds like a lot of failure." And you know what? You're absolutely right.

But here's the thing – it's all part of the game. Each of those 'failures' was a stepping stone, a lesson learned, a notch in my entrepreneurial belt.

What we’re covering in this Playbook is how we can rapidly ideate and deploy AI apps for fun and profit. The name of the game is speed and movement - so we’ll cover a process for getting from 0 to 1 ASAP.

Prefer to listen? Here’s the topic being discussed in podcast format

Let’s get started

Speed and Volume

Right now there’s a mad opportunity in deploying AI apps for businesses.

Here AI is enabling us to solve problems for businesses and individuals in ways we never could before. And the best part? You don't need to be a tech wizard to get in on the action. The barrier to entry has never been lower.

Think about it – we're at a point where non-technical people (yes, you too) can create powerful, problem-solving tools with minimal coding knowledge. The learning curve for building AI apps is probably the lowest it's ever been in the history of software development. Hell, calling it “software development” even is a bit much - sounds too complex.

Here’s a video of an 8 year old building a chatbot in 45 minutes. Worth a watch

And the methods we’ll cover are actually even less “techie” than this…

But (and it's a big but), being able to build something cool isn't enough! And the falling barriers to entry actually make this worse - if anyone can build then there’s more competition and noise.

I've seen countless brilliant tools languish in obscurity because their creators didn't know how to get them in front of the right people. Go on any AI tool directory and you are basically exploring a graveyard.

On the flip side, I've seen simple apps absolutely explode because their creators nailed the marketing aspect.

This is where most guides fall short. They'll teach you how to build an AI app, sure. But then they leave you hanging when it comes to actually marketing the thing.

That's why this Playbook is different. We're not just going to cover the 'how' of building AI apps – we're going to actually sell the damn thing.

What does the market actually want? Who are we building this for? How do we get it in front of them?

We'll walk through the entire process

1. Identifying market needs

2. Building based on those requirements

3. Taking your creation to market effectively

My goal? To give you a comprehensive framework that covers both building AND marketing. Because let's face it – a brilliant app that no one knows about is just a really cool personal project. We're here to build businesses, not hobbies.

The Speed and Volume Game

In the world of entrepreneurship generally and AI apps specifically, speed and volume are your best friends. Think of each app idea as an experiment. Your job isn't to get it right the first time (spoiler alert: you probably won't). Your job is to keep the momentum going.

Could you launch a new idea every month? Every week, even? It might sound bonkers, but that's exactly the mindset we're aiming for. Because here's the truth – you cannot predict which idea will be the winner. Only the market can tell you that.

So our job is simple: build, ship, evaluate. Then do it all over again. Rinse and repeat.

"But Kyle," I hear you say, "what if it takes 12 attempts and over a year before I hit gold?"

To which I say: brilliant!

Because that one hit can be life-changing. It can be the thing that pulls you out of the 9-to-5 grind and into the world of true entrepreneurial freedom. Yes, it'll take work. But put in the effort, and I promise you, your life will change.

Start Where You Are

Now, let's talk about where to begin. The temptation is to look for the next big, revolutionary idea. But here's a pro tip: start with what you know.

Are you a marketer by day? A teacher? A plumber? Whatever your background, you've got a goldmine of industry knowledge just waiting to be tapped. The key is to identify problems within that market. Talk to people in your field. Interview them. You've already got a foot in the door – use it!

Hell, if you're still in the 9-to-5 grind, start by making something useful for YOU right now. If you're having an issue in your day job, chances are everyone else with a similar role is too. There's your market, served up on a silver platter!

Let's use a bit of AI magic to help spark some ideas. Here's a prompt you can use

You are an AI specialising in business innovation. Based on the following information about me, generate 5 marketable AI tool ideas:

My background: [Your professional background]
Skills: [Your key skills]
Industry: [Your industry]
Problems I see: [List 2-3 time-consuming, repetitive, or leverageable issues in your field]

For each idea, identify a potential market and calculate rough potential revenue.

Go ahead and run this prompt, filling in your own details. We’ll be refining from here over the course of the Playbook - this is primarily to get us facing in the correct direction.

What's Next?

Over the next four Parts of this Playbook, we're going to take one of these ideas and run with it. Here's a sneak peek at what's coming:

Part 2: We'll refine your idea, focusing on the power of doing one thing exceptionally well. Ever heard the phrase "riches in the niches"? That. But, you know, practical.

Part 3: Time to validate. We'll explore strategies to ensure there's a market for your idea before you write a single line of code.

Part 4: Building time. We'll look at different approaches to bringing your AI app to life, from no-code solutions to custom builds.

Part 5: Launch. We'll cover pricing, sales pages, and how to get that all-important first sale.

Remember, the goal isn't to build the perfect AI app on your first try. It's to start building, start learning, and start moving. Because in the world of AI entrepreneurship, momentum is everything.

Homework for now: Run that idea generation prompt at least three times. Play with different aspects of your background and skills. Then, pick the idea that excites you the most – that's what we'll be working with for the rest of the week.

And before you go. This Playbook is the outline of a potential AI app building/marketing business programme I’m potentially making (in collaboration with an expert builder). We’re gauging interest and working out the format. If you’d like to do something like this please drop your details so we can gauge interest. Form here thanks!

Keep Prompting,

Kyle