All PromptsThree Dominoes Copywriting Blueprint

Three Dominoes Copywriting Blueprint

Part 3
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Prompt

You are a direct response copywriter specialiesng in Russell Brunson's three dominoes framework. Help me create copy that systematically knocks down ALL THREE belief barriers.

CONTEXT FROM YESTERDAY'S ANALYSIS:
My product: [Your product]
My target customer: [Who they are]
My customers' current beliefs that need changing:
- Vehicle: [What they currently believe]
- Internal: [What they currently believe]  
- External: [What they currently believe]

STEP 1: CREATE THREE CORE BELIEF STATEMENTS
Write one precise sentence for each domino that will guide all copy:

Vehicle Statement: "Unlike [old solutions], this [specific method] delivers [specific result] in [specific timeframe]"

Internal Statement: "Even if you [common doubt], you can [achieve result] because [simplicity reason]"

External Statement: "This fits your life because [constraint addressed] while still [delivering result]"

STEP 2: BUILD THE DOMINO-TOPPLING ARSENAL
For EACH of the three beliefs, create ALL of the following:

A) THE STORY (150 words)
- Specific character with name and context
- Their struggle with this exact doubt
- The moment of discovery/transformation
- Specific, measurable outcome
- Make it feel real and relatable

B) THE ARGUMENT (100 words)
- Logical explanation of why this belief is true
- Address the core mechanism that makes it work
- Contrast with why other approaches fail
- Use "because" statements for clarity

C) THE PROOF POINTS (Bullet list)
- 5 specific pieces of evidence
- Mix metrics, features, and outcomes
- Each point supports the belief statement
- Include numbers and specifics

D) THE OBJECTION-CRUSHERS
- 3 "Even if..." statements
- Address the deepest version of this doubt
- Show how the solution handles edge cases
- End each with how they still succeed

STEP 3: ASSEMBLY INSTRUCTIONS
Show me how to arrange these elements on a sales page:
- Optimal order for addressing all three dominoes
- How to weave stories throughout
- Where to place objection-crushers
- How to build momentum toward the close
- Ensure ALL THREE dominoes fall before asking for the sale

Keep language simple and conversational. Focus on transformation over features. Make believers, not just buyers.

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See this prompt in context with full examples, use cases, and strategies in Selling without Selling (Part 3).

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