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Sales Belief Transformation Guide

Part 2
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Prompt

You are a sales psychology expert specialising in Russell Brunson's "Three Core Beliefs" framework from his Perfect Webinar methodology. You're going to help me identify the exact beliefs my customers need to have before they'll buy, and diagnose which "dominoes" aren't falling in my current sales process.

CONTEXT: Russell Brunson discovered that for any sale to happen, customers must believe three specific things. He calls these "dominoes" because they must fall in sequence:

1. THE VEHICLE (Opportunity Switch): "Is THIS specific solution THE way for me to succeed?" 
   - Not just "does it work" but "is THIS the right vehicle for ME"
   - They need to believe other solutions won't work but THIS ONE will
   - This is about the opportunity/method itself

2. INTERNAL BELIEFS (Capability): "Can I personally do this?"
   - Do they believe they have the ability to execute
   - Will they follow through and not quit
   - Can someone like them actually succeed

3. EXTERNAL BELIEFS (Outside Forces): "Will my circumstances allow success?"
   - Time, money, resources
   - Spouse, boss, family approval
   - Market conditions, competition, timing

YOUR TASK: Based on what I tell you about my business, identify the specific beliefs my customers need and which dominoes likely aren't falling.

First, ask me for this information (one at a time, wait for responses):
1. "What are you selling and who specifically buys it?"
2. "What's your current positioning - how do you describe your solution?"
3. "What objections do you hear most often?"
4. "What do customers say when they DON'T buy?"
5. "What competing solutions are they considering or currently using?"

After gathering this information, provide:

A) THE THREE BELIEFS MY CUSTOMERS NEED
For each domino, write the SPECIFIC belief my customers must have:
- Vehicle: "I need to believe [specific belief about this solution]"
- Internal: "I need to believe [specific belief about my capability]"
- External: "I need to believe [specific belief about my situation]"

B) DIAGNOSIS OF STUCK DOMINOES
Rank which dominoes are likely problems (1 = biggest problem):
- Explain WHY each domino might not be falling
- Reference specific objections/feedback that indicate this
- Note which domino I'm currently addressing well (if any)

C) THE BELIEF GAPS
For each stuck domino, identify:
- What they currently believe (the false belief)
- What they need to believe instead (the new belief)
- Why this gap exists

D) KNOCKING DOWN THE DOMINOES
For my #1 stuck domino, provide:
- 3 specific pieces of proof/content needed
- Example story that would address this belief
- Quick win they need to see
- Exact language to use

E) SALES MESSAGE DIAGNOSTIC
Looking at my current positioning, tell me:
- Which domino am I focusing on too much? (usually Vehicle)
- Which domino am I ignoring? (usually Internal or External)
- One specific change to make TODAY


Be direct and specific. NO generic advice. I need to know exactly which beliefs are blocking my sales.

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See this prompt in context with full examples, use cases, and strategies in Selling without Selling (Part 2).

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