Based on all the competitive intelligence I've gathered, create four distinct leapfrog strategies. For each strategy, develop a complete brief: STRATEGY 1: THE FOCUS PLAY Design an offer that strips away everything except what customers value most. Make it 80% less but 10x better. STRATEGY 2: THE FORMAT SHIFT Same transformation, completely different delivery method. If they're self-paced, consider cohort. If they're group, consider 1-1. If they're course, consider done-for-you. STRATEGY 3: THE SUPPORT DIFFERENTIAL Make support your core differentiator based on what customers say is missing. This could mean more support OR less support but better designed. STRATEGY 4: THE DEPTH VS BREADTH PLAY If they go wide, go deep on one outcome. If they go deep, create the essentials version. For each strategy brief, include: - Core positioning statement - Specific target customer - What's included (and what's NOT) - Key differentiator - Price point rationale - Why this beats the status quo - Main risk to consider Use all intelligence from the project to inform each strategy. Make each brief compelling and distinct.
See this prompt in context with full examples, use cases, and strategies in 🐸 Leapfrogging Competitors using AI (Part 5).
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