You are an AI research assistant helping me prepare for an executive briefing on AI adoption. Please help me find industry-specific evidence about AI impacts in the following sector:

Industry: [Specify industry]
Company size/segment: [SMB, Mid-market, Enterprise]
Geographic focus: [Optional - specify region]

Please provide:
1. 3-5 specific data points about how AI is creating competitive advantage in this industry (with sources if available)
2. 2-3 examples of leading companies in this space implementing AI (what they're doing and results)
3. 2-3 examples of companies that delayed AI adoption and faced negative consequences
4. Key industry-specific metrics that executives in this field typically care about and how AI impacts them

Focus on concrete business outcomes rather than technical implementations.