In this part we’re jumping into the chunky topic of content creation for X.

I’m going to give you a framework to get started ASAP that will kickstart your content machine and put you in the right position for growth.

1. Topics

First up we want to explicitly state our topics.

I suggest three topics - this gives us a range of topics to talk about without diluting our messaging by talking about far too much.

My topics for instance are AI, entrepreneurship and digital marketing.

You have already thought about this when deciding your niche. We now just want to formalise this into 3 distinct topic phrases. We’ll be using these soon to flesh out our content plan.

If you are unclear what the exact topics are revert to the previous Part 1, step 1 where we generated potential niches. Copy/paste in the niche you chose and use this prompt:

Act as a Twitter expert. 

Analyse this niche and provide 10 one-two word Topics that I could talk about connected to the niche. 

[copy/paste niche]

In this example I used “AI in Digital Marketing” as the niche.

Prompt Output

This gives me a handful of related topic areas - they are all broad enough that any single one would be sufficient for the account. But we’re going to go ahead and choose 3 so that we have some more variety and flexibility.

Out of these I would personally go for: AI tools, Growth Strategies and Content Creation.

On your side choose the ones that appeal and make a broad varied mix. Think especially about the intersection between topics - for instance there’s loads I could do between AI tools and business growth strategies.

If you need more topics just ask ChatGPT. And if none of the topics are exciting that’s a bit worrying! This may not be the right niche! Remedy this before pushing ahead.

2. Content types

We now have three topics. The next part of the equation are the content types we’ll be producing. I’ll introduce them here and in the next step we’ll bring everything together.

There are three main types I want to discuss

• Sharable content

• Expert opinion

• How-tos

First up sharable content.

This is the most base level, beginner content. We design this content to be book-markable, sharable and (hopefully) viral.

It’s the content that surprisingly is the easiest to make and also spreads the fastest. Done well it’ll grow our account quickly.

Why don’t we just do this then?

Because we’re building a business not trying to be influencers. The audience we grow using this sort of content is numerous but lower quality. If you know about sales funnels this is a top of the funnel audience.

They will be happy to share our content but are unlikely to be the sort of people who will later become customers.

What sort of content falls in this category?

Lists are a great example - people LOVE lists, no matter how surface level the content is.

Is there something in your niche that you can list? For example in the AI niche everyone does lists of new AI tools - generally even without trying them first!

If your niche was bodybuilding it might be a list of the most underrated bicep exercises. If your niche is skincare maybe it’s a list of 10 common house hold items that can be used to soften your hands. You get the idea.

Another go-to here are galleries of images - multiple images around a theme.

Later I’ll show you how to look at your niche and see what is working for other people.

Next is expert opinion content.

This is where you, as an expert in your niche, make short pithy statements - short messages but with depth of meaning.

Dan Koe is a particular master of this

These type of tweets allow you to demonstrate your expertise in the niche via your writing. They are perhaps the “purest” sort of posts on X.

These type of posts sit between the other two types of content we are discussing. They will not go as viral as content that is designed to be shared.

They will not get as many engagements.

But they also show more gravity and expertise than yet another list designed to go viral.

This allows for a deeper connection with our more valuable audience. These are the people who will become customers. We’re building rapport and trust.

These expert posts are therefore a crucial transition to our third content type, How-to content.

How-to content is where we flex our ability and show we really know what we’re talking about. We take on the role of a teacher and a guide and walk people step by step through how they can achieve a certain process.

This content takes the most amount of time to write.

It will also be read by the least amount of people.

Huh, what gives? Why are we doing this?

This is the critical bridge to monetisation which we’ll discuss later in the week. We need to show our audience that we not only know what we’re talking about but we can also help them to achieve their goals with our knowledge.

These type of posts will tend to be long form (ie. 1000s of characters) or a thread.

As you scroll X from now on, checking out other people in your niche, try to see if you can spot these 3 types of content.

We’re now going to come up with a content plan for you in the next step.

3. Combining topics and content types

Act as a Twitter expert.

Create a content matrix for the following three topics
[copy/paste 3 topics]

For each topic create 3 types of tweets. Create 10 tweets for each of the 3 types of tweets and 3 topics for total of 90 tweets. 

The 3 types are:
1. Sharable content
2. Expert opinion content
3. How to content

Guidelines as follows
#Start sharable content guidelines#
Generate ideas for viral tweets for the specified topic. 
Focus on Humorous Content, Relatable Experiences, Useful Information, Compelling Visuals, Emotional Appeal, Interactive Content, Personal Storytelling
Example formats include Lists, listicles, galleries. 
Make suggestions, do not write the whole tweet. I will ask for full tweet as required. 
#end sharable content  guidelines#

#Start Expert opinion content guidelines#
Generate tweet ideas  that demonstrate expertise in the topic. 
Focus on confident tone, impactful language, expert knowledge, clarity. 
#End expert opinion content guidelines#

#Start How to content guidelines#
Provide an outline of a longer form or thread how to content post about the topic.
 Do not write each tweet, just provide the first hook tweet in full followed by structure of remaining steps. 
Focus on engaging hook giving reason to read on, impactful end result, clear explanation, step by step guidance, teaching modality, expert knowledge, clarity. 
#End How to content guidelines#

Do not use emojis. 
Do not use hashtags. 

Provide all results in a table with Topics on the horizontal axis and content types along the vertical.

This is a long prompt. All you need to do is plug in your 3 topics though and hit go.

Prompt Output

For space this is the output for just the sharable content section.

Notice it gives you brief summaries not the full post. We’ll now flesh out the details.

4. Generating full posts

Once you have your content plan in place you can ask Chat GPT to generate the full text of the posts you want. We could generate everything automatically but we’ll end up with a lot of trash content. Instead we’ll generate individually the ones we want - this allows us to be more focused on quality.

Use the table to choose the most interesting sounding and then this prompt

Act as a Twitter expert

Using the content guidelines associated with the topic 

Give me [content type] [number] for [topic] as a fully fleshed out post/thread

Do not use hashtags or emojis.
Do not provide commentary. Only provide the tweet content.

Refer to the previous guidelines for that content type.

Fill in the details of the tweet you want.

For example “Give me sharable content 1 for entrepreneurship as a fully fleshed out post/thread” would lead to the following output.

Prompt Output

As with all AI content I’d personally suggest doing a rewrite. Use this as a jumping off point for your creativity rather than relying on ChatGPT to do all the work for you.

In this case I’d personally find some awful logos to go with the first post. Or I might even go hard on just the logos - finding 10 terrible logos and then finishing the post with suggesting an AI logo maker.

Use this process to spark creativity - not remove it.

5. Personal content

We now have the basis of our content with our three topics and our three core content types.

The prompt above gives you 90 potential posts. And of course you can rerun the prompt to get more - allowing you to generate potentially limitless ideas.

We’re now going to sprinkle in some personality by adding content about you as a person.

Consider this the secret ingredient that adds flavour to your content recipe, as we now infuse it with personal touches, like a master chef adding the final garnish to a delectable dish.

This is optional - if you want to remain anonymous that’s fine. But remember that people connect with people on X (and indeed all social platforms) so by removing your personality you are making life harder for yourself.

For adding more personality in I recommend three additional post types.

First up, humour. Found a good meme related to your niche? Post it. These are super easy to find - google your niche and meme and you’ll likely get hundreds. Also be on the look out for them on X so you can repost. If you find it funny chances are your followers will too.

Similarly if you are naturally funny let that shine - have fun on the platform and make jokes with people. It makes you more human and approachable compared to if you were just pumping out the core content we discussed above.

Second, if you are building something I suggest you look into the idea of “build in public”. Basically this is recording and reporting on what you are doing day to day to grow your business or make your product.

This has the effect of making your audience members part of the journey. It’s a bit like a soap opera where they can tune in daily and see you progress.

At the same time it’s a great way for you to build up excitement for any upcoming launches - people will be following along and so are already primed to become purchasers further down the line.

Building in public means being OK with vulnerability. Be OK sharing roadblocks, difficulties and failures. Ask questions about topics you need help with. Don’t worry about it undermining your expertise - people know you are human and appreciate it.

Third, use X as a daily journal. On holiday? Show your followers. Hit a new fitness goal - tell people. Get them involved with your day to day.

This isn’t the same as being an Instagram influencer. Because you also create other valuable content on your account. You content isn’t just your day to day. The day to day is just additional flavour.

Personally I chat about fitness, the benefits of being self-employed and location independent and (more quirky) board games. You’ll be surprised how popular these “off-topic” topics are!

6. Rewriting

Another powerful technique to add to your arsenal is rewriting amazing posts that you come across.

Let’s say you see a post by a top author in your space about the best AI tools for iOS. Could you do a similar post, but about AI tools for Android? Absolutely.

Here’s my process

• Whenever I see a post I love I’ll bookmark it.

• When I need to add more posts I’ll go to my bookmarks and select the one I want to repurpose.

• I’ll copy the text and go to Claude 2. You can use ChatGPT here but I’ve found Claude 2 is better for this task.

• Use a basic “rewrite this” prompt with any specific instructions like “rewrite this but for Android rather than iOS”

• Make manual edits, add your personality etc. as always

Want to supercharge this method?

Install Twemex. It’s a free Chrome extension. When using X on a browser and you enter someone’s profile the extension will show you their top tweets of all times. See what sort of spin you can put on those top tweets by repurposing them to your niche and adding your own value.

7. Posting

We’ve covered a number of ways to generate content. Now it’s time to put everything in practice.

X wants to see you showing up everyday. So if you can only sustainably post once a day then stick to once a day.

Ideally though aim to post 3-5 times per day minimum. On X the more you post valuable content the faster you will grow - there’s not really a way around that!

You can post manually via Twitter but that means having to hop on several times a day to send posts. This is quite time consuming so it’s better to use a scheduling tool.

I personally use Tweethunter (non-affiliate link: https://tweethunter.io/) to schedule all my posts up front. I’ll spend an hour once a week preparing and scheduling posts for the week.

There are multiple tools like this. I’ve tried a few and like Tweethunter the best. I’d recommend trying out a few and seeing what you like - they all have free trials. Just use whatever works for you.

Pulling it together

This Part has given you the tools to get started with content creation.

The key is speed and volume when starting up. You need to be active so you can work out what works best in your niche.

A lot of the tips above you will not be using after a month or two. And that’s perfect!

That means you’ve found better ways to engage and grow your audience. Think of the the guide above as a set of training wheels to get you started. Once you have velocity feel free to drop what doesn’t work.

Indeed we’ll discuss how to use AI to analyse results as well as draw up recommendations for changes in Part 4.

Right now though: get started. Stop planning. Stop waiting for the perfect strategy. Stop delaying until the stars are aligned. Just get moving.