Specifically - using Reddit to find content ideas I know my audience will be interested in.

This week we’ll cover:

• Part 1: The Reddit Method of Content Marketing

• Part 2: Locating the best sources

• Part 3: Newsjacking

• Part 4: Evergreen

• Part 5: Wide ranging formats

Let’s get started:

The Reddit Method of Content Marketing

Last week I did an experiment. I posted back to back one video talking about the Reddit method. And one video using the Reddit method.

The video talking about the Reddit method has (at the time of writing) 3000 views. The video I made using the method has 53,000 views and is accelerating.

The next day I put out another video using the Reddit method. That’s at 35,000 views at the moment.

Videos using the method consistently 10x my normal videos. Let’s look at an example.

Example of Reddit Method in action

The best way to explain the Reddit method is to just show you.

Here is a post on Reddit that was popular:

It’s a video about VASA-1, Microsoft’s new photo to video Avatar tool.

Note at the very bottom that this post has 19,000 upvotes (similar to a Like, but Reddit) and 2,000+ comments.

This tells me that this is a topic that is of great interest. Specifically it is of interest to my potential audience and customers.

Because of this I used the post to create this Tiktok:

View TikTok Video