Part 5 - Q&A Ouroboros
❓Q&A Content Marketing | Playbook
Once started you’ll see the power of answering customer questions.
It takes some to get the flywheel spinning - over the last Parts I’ve showed you how.
Once it’s spinning it’s important to keep it rolling. In this Part I’ll show you how.
In an earlier Part we used Answer the Public to kickstart this process.
This was a bit of a cheat. Because they aren’t questions from our customers.
Once we’re up and running though we want to start sourcing from our actual customers as much as possible.
Let’s look at a few methods to make this sustainable.
Questions on Videos
Super low hanging fruit but often ignored!
Here’s one of my videos that has 1729 comments
A bunch of those comments are questions.
In this example the question is “what’s the best free chat AI?”
I could have answered with text. But instead I used video.
Notice how my comment links to another video.
Specifically this one
In this response video you’ll notice I have the original question in the video.
The original question answer will be tagged and notified about the video. That’s one person right there who will be very happy with the attention you’ve given them. And thus one person closer to purchasing.
And notice that this video has 25,000 views. It’s a question (and answer) that wasn’t just of interest to the initial asker. But instead it was of interest to 25,000 other people.
And guess what. That 25,000 view video led to 64 comments. And lots of those comments are, again, questions.
All you need to do is answer questions with a video rather than text. Easy switch for near infinite content.
Ask for questions
Need more questions? Glutton for punishment!
Try directly asking.
This is simple. Just publish a video where you ask people to send you their burning questions.
The vide should quickly explain who you are and then ask for questions. Very simple.
Make sure they know how to send questions (“questions in comments”).
And then makes sure to actually answer - you’ve made a promise so carry through.
Premium Prompt - Headaches
Over time you’ll build up a whole load of videos answering a whole load of questions.
Hidden within this data is a BIG insight for your business,
Once you’ve answered enough questions you can see which are the most popular.
Within your social media app of choice sort your posts by Views/Engagement and find the most popular ones that are you answering questions.
This tells you a lot. These are the questions that your customers are most interested in learning more about.
Use this! This can guide your future content efforts.
For example let’s say that you run company that sells drones.
You get a question asking what’s the best starter drone for someone just getting into the hobby.
You shoot a video, following the framework we’ve covered all week.
That video turns out to be super popular. Now what?
A couple of ideas.
- Easy one. Do more videos on this topic. You did a quick Q&A vid. Now do a more structured thought out video too.
- A series. Can you expand this into a whole series or playlist of videos?
- Lead magnet. Capture the most valuable insights in a PDF lead magnet you give away in exchange for an email.
- Mini course. Package up those videos (or rerecorded, “clean” version) and sell as a mini course.
Honestly once you’ve found areas of great interest (revealed by actual engagement!) you can go nuts. This lets you focus content marketing efforts on what your audience actually wants to see!
And answering their questions gives you insight into what they most need your expert advice on!