Part 2 - Format/Framework Matrix

In the last Part I showed you how to use ChatGPT as a co-writer. This lets you co-create with ChatGPT to decide what it writes.

This next method gives more control to ChatGPT and automates the process more.

We're going to use a content matrix to provide lots of different post types.

Our matrix will consist of formats and frameworks that we combine.

We're going to combine these with writing guidelines to ensure a certain standard of output.

Giving lots of specific instructions like this helps ChatGPT to create a non-generic output. Here’s the prompt:

Act as a long-form blog writer

Prepare an article on the topic of [topic, keyword]

The article format should be [format]

The target audience is [audience details]

Use the [framework name] framework

Follow these guidelines for the end piece:
Produce a minimum of [#] words
Logical narrative structure
Visually scannable formatting
Compelling intro hook
Comprehensive FAQ
Recapped takeaways
Short, focused paragraphs
Relevant visual augmentation suggestions

To make the prompt work make sure to fill in the variables.

For format here's a list to get started

• Ultimate Guide

• Listicle

• Case Study

• Thought leadership

• Opinion/Editorial

• Origin Story

• Roundup/Compilation

For frameworks here's a list

• PAS: Problem, amplify, solution.

• AIDA: Attention, interest, desire, action.

• PASTOR: Problem, amplify, story testimony, offer resolution.

• Before-After

• Attention-Interest-Reinforcement-Call-to-Action (AIRCA).

• Features-Advantages-Benefits

• Analyze-Strategize-Plan-Execute

• PACED - Present the problem, analyze causes, consider solutions, evaluate each option, drive readers to action.

• Compare & Contrast

Plug in the name of the framework only - ChatGPT knows all of these (and more) and will act accordingly.

Combining all these variables will ensure that ChatGPT’s output isn’t too generic.

Prompt Output:

Using topic “marketing psychology”, audience “entrepreneurs”, the listicle format and the AIDA framework here’s the intro and start of an article that ChatGPT generated.

Experiment with different combinations of format and framework to see which produce the best results for your particular content niche.

Once you've honed in on that you can re-use the prompt over and over with different topics selected. In fact you can begin to bulk automate creation.

As with any AI generated long form please go through and rewrite!

Consider the output your first draft rather than immediately publishing.

Editing Assistant

When producing long form content whole cloth like this using ChatGPT I recommend a severe human edit. Ideally you use this as a inspiration and and re-write.

But that's not why you come to me! We want to use AI to save time, not create more work for ourselves.

To make this process a little less painful though we can also use ChatGPT as an editing assistant.

Here's a prompt

Act as an editing assistant

This article reads like an AI wrote it

Work with me to humanise the language. Provide sections and ask me which bits could be improved.Make suggestions for improvements and get my recommendations as a human.

Move through each section in this fashion until we have edited the whole piece. Then return the rewritten version.

This prompt will help you work through the content piece section by section, providing change suggestions and asking for your human input. This helps you focus the editing process by changing it into a series of questions for you, the human, to answer. Much more palatable than editing from scratch.

Pulling it together

A reminder of what we’re covering this week

Part 1: Co-writing using ChatGPT

Part 2: Format/Framework Matrix

Part 3: Expansive writing

Part 4: Niche-jacking

Part 5: Personal GPT writing agentSee you tomorrow Prompt Entrepreneur!