Time to get your crayons out.

We’ve covered:

long form articles

short social posts

threads (for Premium readers)

short videos

All cascading from one content idea.

Now we’re adding a final format: imagery.

Why add in imagery?

Two fold:

It opens up new social channels - specifically Instagram.

It gives us additional assets to use alongside the other formats.

The first is relatively straightforward - your images become the post on Instagram. Add the post text we created previously as the caption et voila you have hit another channel. More exposure, more audience, more revenue.

The second is a little more complex but equally powerful. You can get more creative here.

For instance, you’ll notice that my newsletters include a hand drawn image. It’s another layer of content to reinforce the written long form content.

We also drop the images into social posts like this LinkedIn carousel:

This makes it multimedia in the truest sense - there’s a text post, a carousel with text and a graphic.

I also use the images as backgrounds in video posts.

How to produce graphics

Here’s my biggest tip - do your graphics by hand.

I can’t claim any credit for this. I straight ripped it from Greg Isenberg.

Here is one of his :

Notice the 155k views? Powerful stuff.

Is it highly produced? Nope!

In fact it looking so basic is why it works.

It “stops the scroll”. People stop to see what it is.

That doesn’t happen if your graphics are highly polished. No-one cares about corporate looking imagery. We see so much of it on the daily that our eyes glide right over it.

So put down Photoshop/Canva and get your pens.

Hand drawn feels like we’re physically sitting with a mentor who is sketching out her ideas for you on a napkin.

I “stole” the idea from Greg and started doing similar graphics for the newsletter. Further proof this method gains attention? A few days later Greg actually featured one of our graphics in his post: