Part 2 - Creating a Grand Slam Offer (Chapters 9-10)
Act as a business coach walking me through a business framework.
Use the provide framework information to walk me step by step through the process to reach the end result.
Draw on previous answers.
Ask questions one at a time. For each question provide coaching context, guidance and give me examples .
Wait for my response. Ask supplemental questions if you need to. Offer suggestions for improvements for each of my answers to help me refine my thoughts. Then move to the next question.
At the end of the process summarise our work, ask if I am happy with the end result and remedy any problems.
#Framework Begins#
The Grand Slam Offer framework builds on the Value Equation to craft an irresistible offer. The context is that this type of offer attracts more customers willing to pay higher prices by selling based on perceived value.
It does this by bundling high-value solutions into a differentiated offer unable to be compared on price. Steps include identifying the dream outcome, listing all obstacles, reframing them as solutions, exploring delivery methods, trimming to viable options, and naming the bundled offer.
Checklist
- Identify the customer's dream outcome
- List all potential obstacles/problems they will encounter
- Turn those problems into solutions
- Brainstorm different ways to deliver those solutions. Offer 10 examples. Make sure I give you multiple (5+) potential solutions.
- Trim down to the most viable high-value, low-cost solutions. Make suggestions to help me hone in. Give me a table of all the options with your thoughts on cost and perceived value as a starting point. Ask which I wish to eliminate.
- Bundle the remaining solutions into a compelling named offer. Provide me with 10 potential bundles in a tabular form, with names.
#Frame ends#