You're Already Ahead of the Curve

If you're here reading this right now, you're already in the top 1% of people who understand AI's potential.

You're not necessarily a coder. You probably don't have a PhD in machine learning.

Doesn't matter.

You've taken the time to actually learn how to use these tools while most people are still paralysed by fear or confusion.

This puts you in a real good position. There's a gap between what you know and what everyone else in your industry knows.

And that gap? That gap is worth money. A lot of money.

A $440,000 Failure

You'd think businesses have worked this out by now. Especially big businesses.

They haven't.

Deloitte, one of the biggest consulting firms in the world, got hired by the Australian government to produce a report. They used AI to help write it. And it was riddled with hallucinated errors.

They got caught. They had to refund the money.

The AI worked fine. The technology wasn't broken. The project failed because Deloitte's staff weren't trained properly on the basics—the stuff you and I already know.

Like: check your results. Duh.

And they did it again later. Different project. Canadian provincial government. Same mistake. Same embarrassment.

These are supposed to be the experts. The people companies pay millions to for advice on digital transformation. And they're making rookie errors with AI because nobody taught their teams how to actually use it.

This next bit? If this sinks in you're going to make a lot of money…

If Deloitte can't get this right, imagine what's happening inside every other company.

That's where you come in.

The Translation Problem

I've personally been called in to clean up after this exact kind of scenario. A charity had received funding from KPMG, and part of the package was an AI expert. The guy they sent had two PhDs (because one is insufficient, apparently). He'd literally written a textbook on machine learning.

He came in and talked about large language models, neural networks, back propagation. Fascinating stuff. But the charity's staff were terrified. They thought AI was too technical for them.

When I came in, one of the first things I said was: "Can you use WhatsApp?" They said yes. I said: "Then you can use ChatGPT. Let's fire it up."

We made some lasagna recipes together. I just lowered the barrier and the fear so they could start playing with it. Which is what a lot (and I mean a lot) of people still need.

That's the skill that's worth money. Not knowing the most. Being able to translate.

The Shadow AI Crisis

Ok but why are companies willing to pay for this? Well, we saw what happened (twice) to Deloitte because they lacked training. But this is endemic—staff members are just using AI whether their companies provide training or not.

According to research, 90% of employees are already using AI at work. But only 40% of companies provide AI training.

That means all those people (50%!) are just using their own AI accounts. BYO AI. That's a data security and privacy nightmare.

They're not waiting for permission. They're not waiting for training. They're copying sensitive company data into ChatGPT on their phones during lunch breaks.

This is called "Shadow AI", and it's a compliance nightmare waiting to happen.

Companies are desperate for someone to come in and help them get ahead of this. To train their teams properly. To set up guardrails. To turn chaos into strategy. Because right now it's a complete mess.

The Money Math

Companies not only need you to come and help with this. They'll also pay well. Because this is a BIG problem for them.

This is what AI workshops actually pay:

• Entry-level workshops: $1,000-$2,000 per hour
• Corporate training: $2,500-$4,000 per hour

Depending on location and industry. I've built a calculator for you to work out your rate. It's in the next lesson.

Here's a group I'm in where we're chatting about how much we charge:

This is for you personally to take home for just an hour of work.

But you need to adjust the maths here.

Imagine a company brings you in to run a 1-hour AI workshop for their team of 50 people. They pay you $1,000.

Cool, $1,000 for an hour of work is good money. It's "expensive".

But for them, that's $20 per person. Less than they spend on lunch. It's "cheap".

That same $1,000 is expensive for you and cheap for them. Fantastic!

Plus you can deliver the same workshop again and again. And you should!

And you can scale that same training up for more participants. I was flown out to Las Vegas to present to 400 people at a major conference. Same workshop I'd delivered before. Same slides. Same structure. $4,000 for an hour. More than I used to make in a month, in an hour.

Why You're Already Qualified

Fine fine, you might be thinking, but how can I train people?

That's what we will discuss in this series!

The market doesn't need more AI PhDs. It doesn't need more technical experts. What it desperately needs are translators: people who can bridge the gap between what AI can do and what normal professionals need it to do.

If you can explain ChatGPT to your mum, you're qualified.

If you've helped a colleague write a better prompt, you're qualified.

If you've figured out how to use AI to make your own work easier, you're qualified.

What's Coming Next

Over the following lessons, I'm going to address every concern standing between you and your first paid AI workshop:

1. The Demand: Companies are desperate for this (I'll prove it)
2. The Knowledge: You already know enough (I'll show you the structure)
3. The Speaking: You don't need to be a TED speaker (I'll give you the confidence ladder)

And I'm giving you three interactive tools to make this real:

• A tool to help you find your niche and calculate what you can charge based on your industry, location, and experience
• A tool to build your first workshop outline, tailored to your niche
• A tool to translate technical AI concepts into the language your clients actually understand

By the end, you'll have everything you need to land your first paid AI workshop.