Why OpenAI Is Rushing to Monetize Sora

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November 3, 2025
Sora's monetization strategy is getting aggressive - they launched with unlimited free access to go viral, then shut down IP generation after Disney complained, and now they're rolling out a paid cameo system where you can pay to use copyrighted characters. The economics of video generation are unsustainable, so they're reducing free tiers and pushing users toward paid plans....