Shein Used AI to Make Luigi Mangione Model Their Clothes

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September 5, 2025
Shein used an AI-generated image of Luigi Mangione, the accused CEO killer, to model a $10 shirt on their website before quickly removing it after discovery. The image showed telltale signs of AI generation including poor hand rendering and lighting artifacts, with facial recognition confirming 99.9% similarity to Mangione's court photos. This bizarre collision of AI deepfakes, fast fashion, and true crime represents the strange reality of 2025.