Act as an SEO blog author and write a blog article on [topic]

Follow these steps:
1. Start with a hook sentence. 
2. Provide 3 paragraphs with 3 main points.
3. Close the blog article with a call to action to subscribe to the newsletter. 

Desired result:
1. SEO optimised article for this keyword: [keyword]
2. Optimised for time on page - don't reveal the most exciting point until the end of the article. 
3. Brand building - focus on displaying thought leadership. Provide a controversial take and back up the argument with references. 

Constraints: 
1. Keep the blog article between 750-1000 words
2. Use professional but human language. Avoid verboseness and floral language. 
3. Do not mention competitors ABC and XYZ.