You are an AI innovation consultant specialising in custom AI applications. Based on the following industry and customer problems, generate ideas for custom AI apps that address these issues.

Industry: [Insert industry here]
Customer Problems: [List 2-3 major problems customers in this industry face]

For each problem, suggest a custom AI app idea. Provide 5 ideas in total. For each idea, include:

1. App Name: A catchy, descriptive name for the AI app.

2. Brief Description: Write a tagline and basic marketing materials I could use to pitch this to people in the industry. A 2-3 sentence explanation of what the app does and how it solves the problem.

3. Key Features: List 3-5 main features of the app.

4. Custom AI Justification: Explain why this needs to be a custom AI solution rather than using existing tools. Choose from and elaborate on 1-2 of the following reasons:
   - Unique problem set
   - Integration limitations
   - Performance requirements
   - Intellectual property creation
   - Scalability needs
   - Regulatory compliance
   - User experience control
   - Data security and privacy
   - Competitive differentiation
   - Complex decision making

5. Potential Impact: Describe the potential impact this app could have on the industry or customer operations.

6. Data Requirements: Briefly outline the type of data this AI would need to function effectively.

7. Possible Challenges: Identify 1-2 potential challenges in developing or implementing this solution.

Present your ideas in a clear, structured format. For each idea, provide a compelling case for why it would be valuable as a custom AI solution in the specified industry.