Social Media Marketing Agency with AI

Social media marketing is one of the most in-demand services small businesses need today to drive real results.

Here's a preview of what we'll cover:

Part 1 reveals how to identify the most profitable niche for your agency. We'll provide a niche generator to get your creative juices flowing.

Part 2 shares insider tips on how to build up the skills and portfolio that will attract high-paying clients. We'll explore options to gain crucial experience, collect reviews and build your portfolio.

Part 3 shows you how to package your services into compelling offers that clearly communicate your value. I'll provide done-for-you templates to make this a breeze.

Part 4 dives into proven outreach strategies to connect with potential clients and fill your pipeline. I'll show you how to craft messaging to help you land meetings and use AI to do this at scale.

Part 5 explores how to scale your agency by systemizing operations and outsourcing tasks. We'll provide AI based guidance to simplify growing your business.

This week we’ll cover:

Part 1: Find Your Profitable SMMA Niche (Niche Finder prompts)

Part 2: Gain Experience Through SMMA Freelancing (Freelancing prompts)

Part 3: Create Compelling SMMA Service Packages (Package Maker prompts)

Part 4: Use Outreach to Attract SMMA Clients (Client Catcher prompts)

Part 5: Scale Your Agency With SMMA Outsourcing (Biz Booster prompts)

Let’s get started:

Find Your Profitable SMMA Niche

The first step to building a successful social media marketing agency is identifying your niche. I know I know I’m like a broken record!

You need to find the specific types of businesses and services that align with your skills and interests, and more importantly have a real need for the social media marketing solutions you'll provide.

Find demand and provide supply.

Don’t try to build demand where it doesn’t exist.

Going narrow with your niche is crucial. A social media marketing agency targeting "small businesses" is far too broad. You'll be competing with tons of other bigger and (honestly!) better providers, and it will be hard to stand out.

Instead, identify the nicest niches where you can become a specialised expert.

Going super narrow with your niche is crucial. A social media marketing agency targeting "small businesses in London" is still far too broad. You'll be competing with tons of other providers, and it will be hard to stand out.

Instead, identify the nicest niches where you can become a specialised micro-expert.

There are 7 main ways to niche down:

1. By price

2. By problem

3. By industry

4. By location

5. By situation

6. By experience

7. By demographic

For example, social media marketing for:

• Pizza restaurants with 2 locations in Austin, TX

• Local boutique clothing stores under £1M in revenue

• Psychologists in private practice in Doncaster

• East coast dental clinics looking to invest $5k/mo

• Midwest financial advisors focused on retirees

Brainstorm a list of potential niches with our Niche Generator tool. Look for boring and traditional businesses that aren't using social media well, where you can make a tangible impact.

The best niches are ones where social media done right can directly drive leads and sales.

Here’s a prompt to get you started:

Act as a business strategist

Identify profitable niches for a social media marketing agency.

Add these details where relevant.

Location: [location here]
Industry interest: [niche]

Use these guidelines to generate 10 niche ideas:

Combine your location, industry interest, ideal client size and budget
Focus on niches where there is an obvious need for SMM, for example their customers must be social media users
Get ultra-targeted by focusing on a specific service, part of the city, revenue range
For example: Social media marketing for small dental clinics with 2-3 locations in Central London and $2000-$3000 per month budget
Brainstorm 10 different versions by varying the specifics like geography, specialty, revenue, ad spend

Prompt Output:

Here are the first 6 when using London and healthcare as the variables.

Are these too niche?

Generally there’s no such thing! If you start hyper niche and get success you can always expand.

Conversely if you start too wide you’ll never get traction and you won’t be able to pivot. It’s always better to start super niche first.

Finding the right niche takes some upfront research, but doing so ensures your agency is set up for success from day one. You can clearly communicate your value, charge higher prices, and build a steady stream of clients.

We’ll be building on that as we move forward - right now just go ahead and come up with some niche ideas.

Premium Prompt - Google Ad Data

Pulling it together

Now we’ve got a potential niche we’re going to start testing out the market, building our portfolio and growing our reputation. We’ll cover that in the next Part.

A reminder of what we’re covering this week :

Part 1: Find Your Profitable SMMA Niche (Niche Finder prompts)

Part 2: Gain Experience Through SMMA Freelancing (Freelancing prompts)

Part 3: Create Compelling SMMA Service Packages (Package Maker prompts)

Part 4: Use Outreach to Attract SMMA Clients (Client Catcher prompts)

Part 5: Scale Your Agency With SMMA Outsourcing (Biz Booster prompts)

See you tomorrow Prompt Entrepreneur!

Until then, keep PROMPTING!

Kyle

The chance of choosing the right niche and nailing product market fit out of the gate is almost zero.

Instead we need to test our market first. We may need to test out multiple market niches before settling on one that works for us.

In this Part we’ll look at how we test rapidly.

Let’s get started:

Gain Experience Through SMMA Freelancing

Instead of immediately building up a social media marketing agency and hoping for the best that the market niche will be interested we’re going to start by lowering the stakes.

We first advertise our freelance services.

Once we’ve found a receptive market for freelance services we can then formalise our service offer and business.

Too many early entrepreneurs jump straight in and start building an agency without first testing the waters. Don’t do that!

Here’s the prompt to get use started:

Act as a freelance strategist. 

My niche is : [niche details]

I provide social media marketing services to this niche. 

Design a basic package focusing on one social media channel with one basic service offering. 

Write a Fiverr gig description for this service 

Provide 3 tiers of pricing - low cost, core and premium.

I fed in “nurtitionists in the UK” as the niche for the example.

Prompt Output:

The prompt will generate a basic freelance gig for you to test out. For this niche ChatGPT has suggested Instagram as the channel of choice.

I’d agree with this in this case. But obviously adapt and respond to ChatGPT with adjustments as required.

ChatGPT will also generate a set of three pricing tiers. Here are the first two:

These are specifically created for Fiverr but they can also be used on Upwork Projects. For this basic test I’d recommend using Fiverr though as it’s easier to get rolling on in order to verify the market for your idea.

Right now just this a basic gig like this to gauge market demand and hopefully gain some early low cost clients. The goal here is not profit - it’s simply to see if there’s any appetite for our social media service.

Don’t agonise over this step - get something spun up and published fast as a MVP (minimum viability product).

In the next Part we’ll look at properly working out your offer stack for pushing ahead once we’ve confirmed a market exists.

Premium Prompt - Build your own account first

Pulling it together

We’ve taken our basic niche idea and converted it into a rough and ready freelance service. We’ve also (hopefully!) published it to see what sort of market reaction we get.

If we get nibbles: fantastic.

This suggests a market exists and we can start to think about what our SMMA looks like.

No nibbles? Adjust the niche until you find something that is more attractive.

A reminder of what we’re covering this week :

Part 1: Find Your Profitable SMMA Niche (Niche Finder prompts)

Part 2: Gain Experience Through SMMA Freelancing (Freelancing prompts)

Part 3: Create Compelling SMMA Service Packages (Package Maker prompts)

Part 4: Use Outreach to Attract SMMA Clients (Client Catcher prompts)

Part 5: Scale Your Agency With SMMA Outsourcing (Biz Booster prompts)

See you tomorrow Prompt Entrepreneur!

Until then, keep PROMPTING!

Kyle

Now let’s spin up some service packages for our fully fledged social media marketing agency.

Let’s get started:

Create Compelling SMMA Service Packages

Having a range of packages is critical for structuring your business, even you are not deploying them all immediately.

I’ve designed the prompt below to full structure your business offering.

It includes a foundational “getting started” low cost package that we use to get clients start. It’s a one off, lower cost offering so we can prove our chops.

The subsequent retainer packages are in the order that social media marketing should be done:

• building an audience

• capturing lead details

• making sales

I’ve structured the packages so that each can be deployed for a client one at a time. See the below output for an example as it’s easier to understand in context.

Using our previously decided upon niche we’ll ask ChatGPT to structure our service packages with this prompt:

Act as a social media marketing agency 

My niche is [niche details]

Design four social media marketing packages

All three should focus on simplicity, results, scalability. 

In order the packages should focus on 
i) foundations
ii) awareness
iii) lead capture
iv) conversion to sales
 
These packages move from lower cost to higher cost, with results increasingly revenue driven.

Provide in a tabular form:
package name, tagline, description, results, indicative ricing per month except foundations which is one off

The example below uses “nutritionists in the UK” as the niche. Provide as much detail as possible here for best results.

Prompt Output:

Each package focuses on a specific need - awareness, lead capture and the sales. This is not only the sensible way to use social media for marketing but it also gives you a smooth upsale route from package to package.

Make sure to compare these prices to competitors so you are neither too expensive nor too cheap. Too cheap is just as bad and will corrode trust!

Each package is naturally more expensive than the last as they become more and more revenue focused.

You’ll also have strong pricing anchors in place here. If a client says that they want the sales focused package (the final package) you can say that the other work is required as well - combining everything in one package at a discount.

Premium Prompt - Good, Better, Best

Pulling it together

Now we’re armed with a set of packages we’ll begin outreach in earnest in the next Part.

A reminder of what we’re covering this week :

Part 1: Find Your Profitable SMMA Niche (Niche Finder prompts)

Part 2: Gain Experience Through SMMA Freelancing (Freelancing prompts)

Part 3: Create Compelling SMMA Service Packages (Package Maker prompts)

Part 4: Use Outreach to Attract SMMA Clients (Client Catcher prompts)

Part 5: Scale Your Agency With SMMA Outsourcing (Biz Booster prompts)

See you tomorrow Prompt Entrepreneur!

Until then, keep PROMPTING!

Kyle

We’ll approach them with our most basic (low cost) packages as an entry into our eco-system.

The prompts included will help us generate personalised messages rapidly based off their current web presence.

Let’s get started:

Use Outreach to Attract SMMA Clients

We’re going to combine:

• our choice of niche

• our basic packages

• details about prospects from their websites and/or social media accounts

to generate outreach emails and social media messages.

We’ll do this using ChatGPT to pull everything together from our input sources to rapidly build in personalisation.

Here’s the prompt:

Act as a cold outreach expert

For my social media marketing agency 

that focuses on niche: [niche]

Prepare cold outreach messaging for my business.

The prospects details are as follows:
[copy/paste info from prospect's website, blog or social media account] 

Message 1, introduction + seeking to talk to more people in the industry. Subtly compliment an element of their business. CTA to connect

Message 2, ask if can assist. Focus on my foundational and first level (awareness) package. Benefits for client. CTA to own website.

[Foundational and awareness package details]

Message 3
Fully outline package details and how to get started. CTA to reply. 

For the outputs below I put in the details from our previous Parts as well as this London based nutritionist’s website. You can either copy/paste information about the prospect or if using web-enabled Chat GPT add in the web address so that information can be collected.

In the example below Chat GPT correctly identified the prospect’s “holistic” approach makes sure to include it.

Prompt Output:

This is the first of three emails that Chat GPT created for this one prospect.

These can be adapted for reaching out on X, LinkedIn, Instagram or whichever platform makes sense for the prospect.

As always if the tone is off simply tell Chat GPT. Don’t expect the first pass to be perfect!

Your job is now to find prospects and to consistently process and send out these messages.

To start you can use Chat GPT, Google and social media like LinkedIn to generate prospect lists. This can be outsourced to a sales and marketing company at a later date once your revenue is at the sufficient level.

Premium Prompt - Visual Review

Pulling it together

Now you’ve got the basics for highly personalised cold outreach.

I suggest hitting 10+ prospects with this approach every day - either by email or via social media. Ideally both.

We could automate this a lot more and hit thousands of prospects. However we’re opting for a quality over quantity approach instead. Smaller numbers but far more personal.

A reminder of what we’re covering this week :

Part 1: Find Your Profitable SMMA Niche (Niche Finder prompts)

Part 2: Gain Experience Through SMMA Freelancing (Freelancing prompts)

Part 3: Create Compelling SMMA Service Packages (Package Maker prompts)

Part 4: Use Outreach to Attract SMMA Clients (Client Catcher prompts)

Part 5: Scale Your Agency With SMMA Outsourcing (Biz Booster prompts)

See you tomorrow Prompt Entrepreneur!

Until then, keep PROMPTING!

Kyle

Before that though I wanted to share some cool news (/humble brag).

I got quoted in Forbes about last night’s OpenAI conference:

Pretty cool! Here’s the link if you want to check it out : Forbes.

Let’s get started:

Scale Your Agency With SMMA Outsourcing

As we pick up more clients there will be a limit to how much of the work we do ourselves.

At this point we want to automate and outsource as much as possible - remove ourselves as a blockage.

Don’t remove yourself too quickly though - you need to work in the business at least initially so that you understand the processes and how the work gets done.

You can’t systematise what you don’t understand so to start with it’s good to fulfil the work.

When you notice that you are a block though we’ve got to systematise. Let’s look at a prompt to get started:

Act as a business systems automator for my social media marketing agency

Prepare a SOP for the service package I outline below

Include operational as well as administrative/communication tasks.

Provide checklist of tasks with substeps. For each task assign a person.

Identify if task is one off or recurring. If recurring indicate daily, weekly, monthly or annual.

Output in a tabular format. 

Service package details begin:
- [copy package details]

Prompt Output:

ChatGPT will work through the package details and provide checklists of what exact work needs to be done.

Your job is to now go through the standard operating procedure (SOP) and correct it based of your knowledge of the work. This why we started with freelancing in an earlier Part so that we could build up our skill base.

For each step and sub-step continue to ask for more details. This will allow the SOP to become more and more granular.

For best results do this one step at a time as ChatGPT’s quality will decrease if you ask it to do everything at the same time. Instead build from the ground up, checklist by checklist. The smaller the tasks the better for the next step.

We now want to use our detailed SOPs to create job descriptions for hiring.

First step is to break the SOP checklists into the roles we need.

Extract the roles from this list and create job descriptions for each

For each job description generate
-role name
-description
-tasks outline
-hours per week to complete based on [x] clients

Fill in for the number of clients needed - add a little headroom for expansion. For instance if you have 3 clients currently hire for 5.

The prompt will generate the basic outline of a job description for each of the roles for you. Amend as required and then for each you need ask ChatGPT to expand and create a full job description.

To save on overhead also try asking ChatGPT to combine roles where there’s a skill overlap. For instance here’s a combined account and brand manager role which becomes your one point of contact for clients:

Premium Prompt - Automation with AI

Pulling it together

Over this week we’ve gone from identifying a niche, testing it as a freelancer, building our packages, running outreach and then putting in place systems to scale up.

This has been high level to give you a basic structure. If you need more detailed deep dives I’ve written Prompt Playbooks on both starting to freelance and creating a service business. Those are great next steps.

A reminder of what we covered this week :

Part 1: Find Your Profitable SMMA Niche (Niche Finder prompts)

Part 2: Gain Experience Through SMMA Freelancing (Freelancing prompts)

Part 3: Create Compelling SMMA Service Packages (Package Maker prompts)

Part 4: Use Outreach to Attract SMMA Clients (Client Catcher prompts)

Part 5: Scale Your Agency With SMMA Outsourcing (Biz Booster prompts)

See you tomorrow Prompt Entrepreneur!

Until then, keep PROMPTING!

Kyle