Welcome to '🏗️ Build in Public', your ultimate playbook for launching AI tools with a focus on audience-first strategies. In a landscape flooded with innovative AI solutions, many creators struggle to gain traction due to a lack of audience engagement before their product launch. This playbook flips the script, guiding you to cultivate a dedicated following while you develop your AI tool. By the end of this journey, you'll not only have built a product but also a community eager to support it, ensuring you're not just another tool lost in obscurity.
Video workshop, slide deck, and visual summary included
Full presentation with examples and prompts
All slides from the workshop presentation

The complete framework at a glance
This playbook is designed for aspiring AI entrepreneurs and solopreneurs who are eager to launch their innovative tools but are uncertain about marketing and audience engagement. If you've ever felt overwhelmed by the competition or worried that your groundbreaking idea might go unnoticed, this playbook is perfect for you. It empowers you to take proactive steps towards building an audience, ensuring that when you launch, you have a ready-made community excited to support your vision.
No prior experience is necessary! This playbook is designed to guide you step-by-step through the process of audience building and marketing.
The playbook is structured over 10 weeks, with manageable daily tasks that can fit into your schedule, requiring only a few dedicated hours each week.
Yes! Whether you're creating a simple tool or a complex AI solution, the principles of audience engagement and marketing can be applied across all types.
You don't have to! This playbook focuses on using content as a means to build an audience, not to become a social media influencer. Your audience is a channel for your product.
Absolutely! It's never too late to start building your audience. You can integrate these strategies at any stage of your product development.