## The Big Picture

As we dive into the evolving landscape of AI, a recent report from Axios regarding the 2025 news cycle highlights an intriguing trend: AI is largely absent from mainstream news. While the year saw significant events like political upheavals, natural disasters, and cultural phenomena, artificial intelligence barely registered on the public consciousness. The only notable mention was the concept of an "AI bubble," primarily focusing on financial concerns about the industry's sustainability.

This situation presents a crucial opportunity for entrepreneurs and educators in the AI space. If AI isn't making waves in mainstream news, it indicates a significant gap in public awareness—and a chance for those of us in the industry to step in and educate. Let's explore what this means for you and how you can leverage it.

Understanding the News Cycle

The Axios report revealed that throughout 2025, headlines were dominated by topics like political drama, celebrity news, and ongoing conflicts, with AI-related stories taking a backseat. Despite the rapid advancements in AI technologies and models like GPT-4 and Claude, these developments did not resonate with the general public. The primary takeaway? While we may feel entrenched in the importance of AI, most people are preoccupied with other pressing issues.

This disconnect can be disheartening for those who see the transformative potential of AI in various sectors. However, it underscores a critical need: the market for AI education and implementation is wide open. Many businesses and individuals remain unaware of the practical applications of AI, which creates a fertile ground for educational initiatives and workshops.

Market Opportunity for AI Education

For entrepreneurs looking to make a mark, this presents a valuable opportunity. The gap in knowledge means that many potential clients are not yet thinking about how AI can revolutionize their operations. As Kyle noted, this is both a problem and an opportunity. The problem is that many people—including your own family—may not understand what you do. The opportunity lies in the fact that most businesses have yet to seriously consider how to adopt AI technologies.

Here are a few actionable strategies:

• Offer Workshops: Develop workshops that demystify AI for businesses. Explain not just what AI is, but how it can be applied specifically to their needs.

• Create Educational Content: Utilize blogs, videos, and webinars to share insights on AI applications relevant to different industries.

• Networking: Engage with businesses that are curious but uncertain about AI. Position yourself as a knowledgeable resource to guide them through their AI journey.

Bridging the Attention Gap

Kyle's insights remind us of the importance of recognizing that our perceptions of urgency and significance in the AI sector may not reflect broader societal views. What feels crucial to us may not even register for the average person. This awareness is essential when crafting your messaging and outreach strategies.

The challenge lies in effectively communicating the value of AI in relatable terms. Most people are concerned with immediate issues—such as inflation or entertainment—rather than the intricacies of AI advancements. Thus, when promoting AI products or services, it’s vital to connect AI's benefits to the everyday challenges your audience faces.

Practical Messaging Tips

1. Relate to Familiar Concepts: Use analogies or examples that relate AI to everyday experiences. For instance, compare AI's efficiency in processing data to how a smartphone simplifies communication.

2. Highlight Immediate Benefits: Focus on how AI can solve specific problems—like reducing operational costs, increasing productivity, or simplifying customer service.

3. Engagement through Stories: Share success stories from businesses that have adopted AI. Real-world examples demonstrate the tangible benefits and can inspire potential clients.

The Future of AI Engagement

While AI advancements might not dominate headlines, they are undeniably reshaping industries. For entrepreneurs, this presents an essential call to action: don’t assume that everyone is aware of the potential of AI. Instead, take proactive steps to educate and inform.

Kyle’s approach of starting small resonates well—begin with manageable AI projects that save time or enhance productivity. By showcasing small wins, you build credibility and interest, paving the way for more extensive adoption.

Actionable Steps to Get Started

• Identify Pain Points: Start by understanding the specific challenges that your target audience faces. Tailor your AI solutions to address those issues directly.

• Leverage Social Media: Use platforms like LinkedIn to share informative posts about AI applications relevant to your audience. Engage in discussions to raise awareness.

• Build Community: Create forums or groups where business leaders can discuss AI. Fostering a sense of community around AI can encourage more people to explore its benefits.

Conclusion

In conclusion, while AI may not be making headlines, it is crucial to recognize the immense potential for education and implementation in this space. As entrepreneurs, we have a unique opportunity to bridge the gap between the advancements in AI and public awareness. By focusing on practical applications and effective education strategies, we can help businesses understand and integrate AI into their operations, paving the way for a more informed and prepared future.