## Why This Matters Now

The rapid evolution of artificial intelligence is reshaping industries globally, and the recent article by Matt Shumer, titled "Something Big Is Happening," has brought this to the forefront of public discourse. With 71 million views, it reflects a growing awareness that AI is not just a tool but a transformative force in the workforce. This moment is critical for entrepreneurs to understand the implications of AI on their businesses and the economy at large.

Shumer draws parallels between the current AI revolution and the early days of the COVID-19 pandemic, where initial signs of disruption were largely ignored until it was too late. Just as the world was caught off guard by the swift changes brought on by the pandemic, many are underestimating the pace and potential of AI advancements. As entrepreneurs, recognizing this shift early can provide a competitive edge.

The Current Landscape of AI

The AI landscape has evolved significantly, particularly with models like GPT-4, Claude, and others leading the charge. These models are not just improving incrementally; they are experiencing exponential growth in capabilities. Shumer highlights a pivotal moment in early 2026 when major AI models were released, marking a turning point in how AI can be integrated into various industries.

The implications of these advancements are profound. For instance, Shumer reveals his workflow where he can describe a project to an AI and return later to find a finished product. This level of automation raises questions about the future of many jobs, particularly in technical fields where coding and software development are becoming increasingly automated. The ability of AI to handle complex tasks that once required human expertise signals a shift that entrepreneurs must pay attention to.

The COVID Comparison

Shumer encourages readers to reflect on the onset of the COVID-19 pandemic, where early warnings were dismissed. He argues that we are currently in a similar phase concerning AI—many view its potential as overblown. Conversations at social gatherings often reveal a disconnect; people believe AI can't replace their unique skills. This mindset risks significant consequences as AI continues to advance.

This reluctance to embrace AI is not just ignorance but a form of arrogance that could lead to professional obsolescence. As the gap widens between public perception and industry reality, entrepreneurs must bridge this divide to safeguard their careers and businesses. The time to act is now; the longer one waits, the steeper the learning curve will become.

The Rise of AI-Driven Workflows

One of the most striking aspects of Shumer's article is the concept of "vibe coding," or the ability of AI to take high-level instructions and deliver finished products. This is not limited to software development; it's a broader trend across various sectors. Shumer notes that as AI continues to excel in coding, other industries will inevitably follow suit once professionals in those fields leverage AI capabilities effectively.

For entrepreneurs, this means re-evaluating workflows and integrating AI into daily operations. Rather than viewing AI as a mere assistant, it should be treated as a collaborative partner. For example, if you're in finance, consider using AI tools to automate data analysis or financial modeling. If you're in law, AI can help draft contracts or analyze case law more efficiently than a junior associate.

Recursive Self-Improvement: The AI Evolution

A particularly alarming yet fascinating development is the concept of recursive self-improvement in AI. Shumer mentions that recent models like GPT-5.3 Codex have begun to assist in their own creation. This development could lead to a rapid acceleration of AI capabilities, where AI continually improves itself without significant human intervention. This poses ethical and safety concerns, as highlighted by industry experts.

Dario Amodei, CEO of Anthropic, predicts that 50% of entry-level white-collar jobs could vanish within the next five years due to AI advancements. This statistic underscores the urgency for entrepreneurs to adapt and innovate in their approaches. The automation of cognitive tasks means that roles traditionally seen as secure may soon be at risk. Entrepreneurs must not only understand these risks but also actively seek ways to incorporate AI into their businesses to remain competitive.

The Implications for Entrepreneurs

Given the rapid changes in AI, entrepreneurs must take proactive steps to ensure they are not left behind. Here are a few actionable strategies:

• Invest in AI Tools: Consider upgrading to paid versions of AI software. The capabilities of models like GPT-4 and Claude are far superior to their free counterparts. This investment can significantly enhance productivity and efficiency.

• Integrate AI into Workflows: Rather than using AI for simple tasks, challenge it with complex queries relevant to your field. This will help you uncover its full potential and integrate it into your operational processes.

• Stay Informed and Adapt: Regularly engage with the latest developments in AI. Understanding the landscape and its implications for your industry will allow you to pivot and adapt more quickly than competitors.

• Create AI-Driven Opportunities: Look for ways to leverage AI to create new products or services. The entrepreneurial landscape is shifting, and those who can harness AI will be at the forefront of innovation.

Conclusion

Matt Shumer’s article serves as a wake-up call for entrepreneurs everywhere. The rapid evolution of AI is not a distant threat; it is happening now, and its effects will be felt across all industries. By acknowledging this reality and taking proactive steps, entrepreneurs can position themselves for success in a future increasingly dominated by AI. Embrace the tools available, integrate them into your workflows, and prepare for the changes ahead. The future belongs to those who adapt and innovate.